Enter Leo, Boon Rawd's downmarket beer offering. If one beer is the same to you as any other, Leo will do just fine as a generic unbalanced lager. Avoid if you actually care.
Avg price/liter: USD 2.73
ABV %: 5.0
stealing all the thunder from Boon Rawd's
Singha because of
its lower pricing, Boon Rawd knew it had to strike back with
a beer at a lower price point. Enter Leo, Boon Rawd's
downmarket beer offering.
In small cans, Leo and Singha
cost the same. The price of the two in large bottles
is also the same, only because in 2013, Boon Rawd axed their
640 ml Singha bottles and started offering the large version
only in 500 ml bottles whereas Leo continued to be offered
in larger 630 ml bottles. . Restaurants had a field
day. They kept their large Singha prices the same as
they were in the 640 ml days but offered only the 500 ml
Competing brewery Asia
Pacific offers upmarket (Tiger)
and downmarket (Cheers)
which are remarkably similar, in look, in taste, in alcohol
content, and in price. Boon Rawd really put the
distance between Singha and Leo. The alcohol content
in both beers is the same, but Singha costs 25% more and
tastes more than 25% better.
If one beer is the same to
you as any other, Leo will do just fine as a generic
unbalanced lager. Avoid if you actually care.