/ Doug's Beer Republic /
Review: Carlsberg Lager
Posted: 11 March 2015
Back in the 1990's, Carlsberg teamed up with the brewery behind Chang to manufacture its beer locally and distribute it. Now they're back to claim
the Thai market.
This brewed-under-license version is nothing special.
Avg price/liter: USD 3.27
ABV %: 5.0
Back in the 1990's, Carlsberg
teamed up with the brewery behind Chang to manufacture its
beer locally and distribute it. That deal was fraught with
problems and a joint venture went south. In 2005,
Carlsberg paid USD 120m to Chang to settle the dispute and
then quietly faded out of the Thai market. No one
missed it. Chang copied the Carlsberg label design for
their own Chang Classic, and everyone was happy.
Well, except Carlsberg. They
wanted a piece of the Thai market they felt they deserved
and now they're back to claim it. The beer is brewed
in Malaysia and imported into Thailand with the lower ASEAN
duty standard. Boon Rawd, makers of Singha and arch
rival to Carlsberg's former Thai partner,
distributes it. Some kind of big ticket swap was
arranged, with Singha gaining access to Carlsberg's other
I used to like Carlsberg --
when I first tried it in Denmark in the 80's. I might still
like it in Europe, though in today's era of better craft
brews, I doubt I'd be reaching for one of these even in
Copenhagen. The brewed-under-license version is
nothing special, and indeed, most of the time you're better
off drinking a more premium local Thai beer than paying the
excess for this.
If this second Southeast
Asian version of Carlsberg bites the dust as well, no one
will be holding a memorial service.