/ Doug's Beer Republic /
Review: Evil Twin Falco
Evil Twin Brewing Falco
Posted: 8 May 2015
Evil Twin's blurb about Falco asks what makes a great leader and then sets
out to answer it stereotypically with three prongs which
boil down to the ability to 1) stand out
2) show courage and endurance 3) be appealing
and refreshing to your future followers. Falco is good. No debate about that.
doesn't revolutionize the world of beer making. Enjoy
it on your own terms.
Avg price/liter: USD 14.00
ABV %: 7.0
The last two weeks, I
immersed myself in well over a dozen brews by the gypsy
brewer Mikkeller. Some hit, some were misses. It
wasn't a boring ride.
The big brewing honcho at
Copenhagen-based Mikkeller is Mikkel Borg-Bjergsø. Mikkel has been brewing his beers under that name since 2006. Originally, they were sold in
the bottle shop of his identical twin brother, Jeppe Jarnit-Bjergsø. The two brothers (allegedly) had a falling out after Mikkel opened up his own Mikkeller bar just down the street from
Jeppe's bottle shop. The previous understanding was that Mikkel would brew and Jeppe would sell. Once Mikkel crossed that line and started selling, Jeppe executed the most obvious type of payback: he started brewing.
Jeppe moved to Brooklyn, New
York and became the Evil Twin, practicing the same gypsy
ethos and brewing similar off-the-wall expensive exotic brews as his bro back in
In this day and age of "any publicity is good publicity," the heated animosity between the two brothers, as
profiled in a New York Times "expose", is probably claptrap. Two brothers hating each other from opposite sides of the Atlantic makes for a better story
than two identical twins colluding to build up their respective beer brands.
Evil Twin's labels are less
artsy and more -- how should I say it -- minimalist American
than Mikkeller's. Mikkeller's ingredient list on the
back is in Danish, the title in English, no taster's notes
or witty aphorisms added. [I guess that wit would add
to much extra cost]. Evil Twin includes a paragraph on
the back label about the beer. Currently,
reproductions of the blurbs can be found on Evil Twin's
Danish-domain web site. Falco's blurb asks what makes a great leader and then sets
out to answer
it stereotypically with three prongs which boil down to the
ability to 1) stand out 2) show courage
and endurance 3) be appealing and refreshing to
your future followers. And "it applies whether
referring to politics, religion, or maybe even to this
So does Evil Twin Falco show
courage? Does it stand out? Is it appealing and
Falco is good. No
debate about that. In today's climate of zillions of
microbreweries, all making IPA's, Evil Twin doesn't show
courage with Falco. Courage would be saying,
"F--k IPA's. Everyone is doing them. I won't!" Falco is appealing and it is refreshing. And,
last, it does stand out -- at least on the beer
forums and not because of its taste
but due to its higher than normal price. That may be
outdated information though. A year ago, the beer was
selling for three times the price per ml as it's selling for
now, which means in Thailand, the beer is selling for last
year's US price. It's fun to get ripped off.
Paying more for something can't necessarily make the product proportionately that much better. If
you paid $500 for a bottle of exotic and rare beer, would a
$5,000 bottle be ten times better? I'd have to
evaluate if the $500 bottle was even a good buy.
Price is related to supply
and demand. A beer will be priced higher if made with
higher quality and more expensive ingredients, but if there
is no demand for the product at that price, it will stop
being produced. In the world of craft brewing, much of
the price is charged because customers expect the
craft beer to cost more, and people are willing to pay more
for a more exotic and rarefied experience. Falco
doesn't deliver such an experience.
Falco is a tasty and
appealing IPA End of story. It's not
courageous, it doesn't stand out in the ways you'd care
about, it doesn't revolutionize the world of beer making.
Enjoy it on your own terms.