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Home / Doug's Beer Republic  /   Review: Evil Twin Falco

     
Evil Twin Brewing Falco 
Posted: 8 May 2015  Beer Republic 7.5 
Evil Twin Falco from USA Evil Twin's blurb about Falco asks what makes a great leader and then sets out to answer it stereotypically with three prongs which boil down to the ability to 1) stand out    2) show courage and endurance  3)  be appealing and refreshing to your future followers.  Falco is good.  No debate about that.  But Falco doesn't revolutionize the world of beer making.  Enjoy it on your own terms.          
Avg price/liter: USD 14.00   ABV %: 7.0  Type: IPA   
       


The last two weeks, I immersed myself in well over a dozen brews by the gypsy brewer Mikkeller.  Some hit, some were misses.  It wasn't a boring ride.        

The big brewing honcho at Copenhagen-based Mikkeller is Mikkel Borg-Bjergsø. Mikkel has been brewing his beers under that name since 2006. Originally, they were sold in the bottle shop of his identical twin brother, Jeppe Jarnit-Bjergsø. The two brothers (allegedly) had a falling out after Mikkel opened up his own Mikkeller bar just down the street from Jeppe's bottle shop. The previous understanding was that Mikkel would brew and Jeppe would sell. Once Mikkel crossed that line and started selling, Jeppe executed the most obvious type of payback: he started brewing.      

Jeppe moved to Brooklyn, New York and became the Evil Twin, practicing the same gypsy ethos and brewing similar off-the-wall expensive exotic brews as his bro back in Denmark.       

In this day and age of "any publicity is good publicity," the heated animosity between the two brothers, as profiled in a New York Times "expose", is probably claptrap. Two brothers hating each other from opposite sides of the Atlantic makes for a better story than two identical twins colluding to build up their respective beer brands.      

Evil Twin's labels are less artsy and more -- how should I say it -- minimalist American than Mikkeller's.  Mikkeller's ingredient list on the back is in Danish, the title in English, no taster's notes or witty aphorisms added.  [I guess that wit would add to much extra cost].  Evil Twin includes a paragraph on the back label about the beer.  Currently, reproductions of the blurbs can be found on Evil Twin's Danish-domain web site. Falco's blurb asks what makes a great leader and then sets out to answer it stereotypically with three prongs which boil down to the ability to 1) stand out    2) show courage and endurance  3)  be appealing and refreshing to your future followers.   And "it applies whether referring to politics, religion, or maybe even to this outstanding IPA."   

So does Evil Twin Falco show courage?  Does it stand out?  Is it appealing and refreshing?    

Falco is good.  No debate about that.  In today's climate of zillions of microbreweries, all making IPA's, Evil Twin doesn't show courage with Falco.   Courage would be saying, "F--k IPA's.  Everyone is doing them.  I won't!"  Falco is appealing and it is refreshing.   And, last, it does stand out -- at least on the beer forums and not because of its taste but due to its higher than normal price.  That may be outdated information though.  A year ago, the beer was selling for three times the price per ml as it's selling for now, which means in Thailand, the beer is selling for last year's US price.  It's fun to get ripped off. 

Paying more for something can't necessarily make the product proportionately that much better.   If you paid $500 for a bottle of exotic and rare beer, would a $5,000 bottle be ten times better?  I'd have to evaluate if the $500 bottle was even a good buy.    

Price is related to supply and demand.  A beer will be priced higher if made with higher quality and more expensive ingredients, but if there is no demand for the product at that price, it will stop being produced.  In the world of craft brewing, much of the price is charged because customers expect the craft beer to cost more, and people are willing to pay more for a more exotic and rarefied experience.   Falco doesn't deliver such an experience.  

Falco is a tasty and appealing IPA  End of story.   It's not courageous, it doesn't stand out in the ways you'd care about, it doesn't revolutionize the world of beer making.  Enjoy it on your own terms.         

If you liked reading this, consider savoring these reviews:
 Evil Twin Brewing Bikini from USA -- 2.7% alcohol by volume
 Gypsy Inc Gypsy Wit from Denmark -- 4.7% alcohol by volume
 The Complete Beer Republic Index


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