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Home / Doug's Beer Republic  /   Review:Yo-Ho Brewing Indo no Aooni

     
Yo-Ho Brewing Indo no Aooni 
Posted: 3 June 2015  Beer Republic 4.0 
Yo-Ho Brewing Indo no Aooni from Japan Yo-Ho's Indo no Aooni is Yo-Ho's interpretation of an India Pale Ale.  Yo-Ho Indo no Aooni isn't in line to win a best brew award.  Breweries grow on trees now, and if all the world's India Pale Ales were dumped in the Ganges River, the entire country of India would be flooded and the locals drowned in very hoppy alcohol.     
Avg price/liter: USD 16.00   ABV %: 7.0  Type: IPA   
       


Another Japanese brewery birthed in 1996, Yo-Ho Brewing is now sitting pretty after beer giant Kirin bought in with a 33.4% stake for $9.12 million.  Beer giants in every country want to get their own dreamy kegful of the exploding craft beer market.      

Yo-Ho Brewing has come a long way indeed.  It was first established as a subsidiary of a Japanese resort management company.  The brews are still made amongst the rich Japanese nature, brewed with the water from Mt. Asama.    

All the ingredients were in place and stars aligned for Yo-Ho.  A brewery as an offshoot to a resort management company?  Hey, it was 1996.  Everyone in Japan wanted to own a brewery.  It looked like easy cash.  Yo-Ho was shrewd enough to invest in catchy can designs.   The beers certainly caught my eye.  About three years ago, a friend, whom we'll call Big Hub, met me and my wife at one of the trendy beer bars sprouting up all over Bangkok.  Yo-Ho was his preferred beer of choice, probably because he liked the cans.  [Two years later though, he couldn't even remember the beer's name]   

Yo-Ho's Indo no Aooni is Yo-Ho's interpretation of an India Pale Ale.  Back in '96, when guests were swinging by the resort and handed a can of Yo-Ho beer upon check in, the unique tastes in Japanese mouths probably got a lot of gasps.  It ain't '96 anymore.  Breweries grow on trees now, and if all the world's India Pale Ales were dumped in the Ganges River, the entire country of India would be flooded and the locals drowned in very hoppy alcohol. 

Yo-Ho Indo no Aooni isn't in line to win a best brew award.  All right, they have won awards.  What brewery hasn't nowadays?  But nothing that really means anything.  Indo no Aooni won a Silver Medal in some generic international beer competition in 2010 and a Gold Medal at the Monde Selection.  Joke:  How do you win a Gold Medal at the Monde Selection.  Punchline:  Just show up.        

There is some truth that showing up is 80% of success in life.  Yo-Ho showed up, in 1996, and that turned out to be a very good time if you wanted to be poised for a nice buy out by a brewing powerhouse later.     

Not a bad taste but you can do much better 15 years on.  Don't seek this one out.         

If you liked reading this, consider savoring these reviews:
 Brewdog India Pale Weizen from UK -- 6.2% alcohol by volume
 Brunehaut Bio Blonde from Belgium -- 6.5% alcohol by volume
 The Complete Beer Republic Index


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3 June 2015
 
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