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Review:Yo-Ho Brewing Indo no Aooni
Yo-Ho Brewing Indo no Aooni
Posted: 3 June 2015
Yo-Ho's Indo no Aooni is Yo-Ho's interpretation of an India
Pale Ale. Yo-Ho Indo no Aooni isn't in line to
win a best brew award. Breweries grow on trees now, and if
all the world's India Pale Ales were dumped in the Ganges
River, the entire country of India would be flooded and the locals
drowned in very hoppy alcohol.
Avg price/liter: USD 16.00
ABV %: 7.0
Another Japanese brewery
birthed in 1996, Yo-Ho Brewing is now sitting pretty after
beer giant Kirin bought in with a 33.4% stake for $9.12
million. Beer giants in every country want to get
their own dreamy kegful of the exploding craft beer market.
Yo-Ho Brewing has come a long
way indeed. It was first established as a subsidiary
of a Japanese resort management company. The brews are
still made amongst the rich Japanese nature, brewed with the
water from Mt. Asama.
All the ingredients were in
place and stars aligned for Yo-Ho. A brewery as an
offshoot to a resort management company? Hey, it was
1996. Everyone in Japan wanted to own a brewery.
It looked like easy cash. Yo-Ho was shrewd enough to
invest in catchy can designs. The beers
certainly caught my eye. About three years ago, a
friend, whom we'll call Big Hub, met me and my wife at one
of the trendy beer bars sprouting up all over Bangkok.
Yo-Ho was his preferred beer of choice, probably because he
liked the cans. [Two years
later though, he couldn't even remember the beer's name]
Yo-Ho's Indo no Aooni is Yo-Ho's
interpretation of an India Pale Ale. Back in '96, when
guests were swinging by the resort and handed a can of Yo-Ho beer
upon check in, the unique tastes in Japanese mouths probably
got a lot of gasps. It ain't '96 anymore.
Breweries grow on trees now, and if all the world's India
Pale Ales were dumped in the Ganges River, the entire
country of India would be flooded and the locals drowned in very
Yo-Ho Indo no Aooni isn't in
line to win a best brew award. All right, they have won
awards. What brewery hasn't nowadays? But nothing that
really means anything. Indo no Aooni won a Silver
Medal in some generic international beer competition in 2010
and a Gold Medal at the Monde Selection. Joke:
How do you win a Gold Medal at the Monde Selection.
Punchline: Just show up.
There is some truth that
showing up is 80% of success in life. Yo-Ho showed up,
in 1996, and that turned out to be a very good time if you
wanted to be poised for a nice buy out by a brewing
Not a bad taste but you can
do much better 15 years on. Don't seek this one out.