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Home / Doug's Beer Republic  /   Review:  Baltika 7 Export

     
Baltika 7 Export
Posted: 2 July 2015  Beer Republic 3.5 
Baltika 7 from Russia I suppose if one wanted to try a beer indicative of the Russian mainstream, Baltika 7 Export would fit the bill.  It's a generic pale euro lager, the kind you can find almost anywhere on the planet today.   I could probably come up with seven reasons not to drink Baltika 7, but since you're unlikely to be heading to Russia to even be able to get your sweaty hands on one of these, I won't bother.           
Avg price/liter: USD 4.58   ABV %: 5.4 Type: Lager   
       


When transiting Moscow's Sheremetyevo's international airport, what do you reckon is the most sensible thing you can do?  Easy.  Sit down at one of the few bars available and sample a Russian brew.         

There wasn't much more choice on beers than there were bars.  Of the beers I saw for sale at the TGI Fridays we stopped at, all were international brands I could get anywhere.  The only Russian brand was Baltika 7 Export, also being the only selection written in Cyrillic letters.   The Russian bartender served us two skimpy ice-cold American pints for €4.50 each.   

I suppose if one wanted to try a beer indicative of the Russian mainstream, Baltika 7 Export would fit the bill.  It's a generic pale euro lager, the kind you can find almost anywhere on the planet today.  The Baltika brand has secured about 40% of the market share in Russia. In 2008, they were bought out by a multinational (Carlsberg Group).  Sounds almost identical to any one of the leading brews in many other countries.   And, as you might also suspect, it's about the quality of what you'd get from a mainstream brew in many other countries, too. 

Baltika has been around since 1990, just before the Soviet Union collapsed.  Baltika 7 Export was birthed 4 years later just as the Goodwill Games came to Baltika's headquarters in St Petersburg. Baltika has their consumers described down to a science.  "[Baltika 7] consumers are open to communication; they value everything that is aimed at development and know that they are capable of achieving more in life.  [Baltika 7] enables them to feel progressive."      

My "love" for the brand, therefore, makes me a non-communicator, a despiser of development, and someone who thinks he's not capable of achieving anything in life.    Hmmmmm.  That description sounds more like a gutter inhabiting alcoholic, a person who most certainly wouldn't care if he drank Baltika 7 as long as it were available and cheap.        

Don't count on this actually being exported to where you're living.  I could probably come up with seven reasons not to drink Baltika 7, but since you're unlikely to be heading to Russia to even be able to get your sweaty hands on one of these, I won't bother.       

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2 July 2015
 


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