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Home / Doug's Beer Republic  /   Review: Birra Moretti Lager

     
Birra Moretti Lager 
Posted: 2 July 2015  Beer Republic 5.0 
Birra Moretti Lager from Italy The Birra Moretti Lager, pale, generic, the same type of pale lager available from Tinseltown to Timbuktu, has been around since the brewery's inception.  Birra Moretti Lager isn't particularly good or bad.  On a hot day with your pasta and osso bucco, Birra Moretti will suffice as much as any other average pale euro lager would.     
Avg price/liter: USD 4.95   ABV %: 4.6  Type: Lager   
       


The world continues to get smaller.  You travel abroad, sample new foods and drinks, and then find out after all is said and done, that some multinational in your own backyard already owns the brands.      

Birra Moretti is one such example.  On a recent trip to Italy, I had the (mis)fortune to be able to try Birra Moretti in all its flavorful splendor.  You'd have to go out of your way to avoid Birra Moretti.  It's one of the predominant mainstream brands in Italy.      

Birra Moretti was founded in the town of Udine in 1859, over a decade before the unification which made Italy a modern nation state.  The Birra Moretti Lager, pale, generic, the same type of pale lager available from Tinseltown to Timbuktu, has been around since the brewery's inception.  Five other Birra Moretti beers now join the lineup.

Birra Moretti Lager isn't particularly good or bad.  On a hot day with your pasta and osso bucco, Birra Moretti will suffice as much as any other average pale euro lager would.  There isn't anything about it to recommend it or discourage it.  Oh, except for one thing.  It's kosher.  So if you're a religious Jew who loves drinking beers, no need to abstain.           

Heineken International bought out the operation in 1996.  Order one while you're strolling through Venice and ask yourself if you'd enjoy it as much or as less if it had a green label and a Dutch flag on it.  Chances are, it won't make a difference. This is average stuff put out by another multinational conglomerate.       
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2 July 2015
 


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