Doug's Republic beer

   print this page   email this page   bookmark this page  subscribe to this site with an RSS feed  Feedburner Link

Bookmark and Share                                                            

 
Doug's Republic Home
Doug's Travel Stuff
Doug's Chocolate Republic
Doug's Beer Republic
- Beer Republic Homepage
- Overview
- Ratings Explained
- Beer Republic Articles
- Search By Beer Specs

Contact
Fair dinkum, mate. Keywords1
Home / Doug's Beer Republic  /   Review: Peroni Nastro Azzurro

     
Peroni Nastro Azzurro 
Posted: 3 July 2015  Beer Republic 4.5 
Peroni Nastro Azzurro from Italy Peroni Nastro Azzurro (translated: Blue Ribbon) is what everyone outside of Italy thinks of when and if they have ever heard of Peroni. Owner SABMiller marketed the beer in such a way as to align it with other high-end Italian fashion brands. For being so high end, the Nastro Azzurro has a rather generic euro lager taste hardly distinguishable from other pale euro lagers, premium or not.    
Avg price/liter: USD 5.50   ABV %: 5.1  Type: Lager   
       


Peroni Nastro Azzurro (translated: Blue Ribbon) is what everyone outside of Italy thinks of when and if they have ever heard of Peroni.  No doubt, Nastro Azzurro is the Peroni my Italian friend Carlo Besenzone virtually masturbated to when he saw it in a shop in England back in 1988.  Nastro Azzurro must be the beer my Australian buddy India's Ash prayed to before going to sleep at night.    

You see, Peroni -- or Nastro Azzurro, the only Peroni most people outside Italy have ever seen -- has a high end reputation.  Peroni has been owned by a global conglomerate, SABMiller, since 2003.  SABMiller marketed the beer in such a way as to align it with other high-end Italian fashion brands. The re-imaging worked.  People now want to carry their cases of Nastro Azzurro in their Armani handbags.         

Nastro Azzurro has only been around since 1963 but now serves to represent Peroni's 'high end' range.  For being so high end, the Nastro Azzurro has a rather generic euro lager taste hardly distinguishable from other pale euro lagers, premium or not.     

Similar to Birra Moretti with its Baffo D'Oro (premium) and Lager (normal) , Peroni's premium version is inferior to its normal one, Peroni Red.  I wouldn't turn a cold one away if it were offered, but I wouldn't pay import and excise duties to drink one. Neither should you.         

If you liked reading this, consider savoring these reviews:
 Aspall Perronelle's Blush from UK -- 4.0% alcohol by volume
 Baltika 7 Export from Russian Federation -- 5.4% alcohol by volume
 The Complete Beer Republic Index


Doug's Republic beer


 

Copyright © 2009-2015. All Rights Reserved.

  


3 July 2015
 
Innovative Internet Secrets

 Keywords2 here