/ Doug's Beer Republic /
Review: Brewdog Five AM Saint Red Ale
Brewdog Five AM Saint Red Ale
Posted: 10 October 2015
There are so many beers in the marketplace today that most
of us can't remember the drinks we had last week. With
the 5 AM story, at least drinkers remember Brewdog Five AM
Saint Red Ale on some level. It helps that it's good, too. I'd
consider drinking one even if the clock reads 6 AM or 7 AM.
Avg price/liter: USD 13.15
ABV %: 5.0
Marketing is, I think, 80%
(maybe more) of any business' success. I wish I
realized that when I was younger. Great products help,
but crappy products marketed well will sell infinitely
better than amazing products no one has ever heard of.
This is not to say Brewdog
Five AM Red Ale (which used to go by the name Five AM Saint
Red Ale) is a lousy product marketed brilliantly. I
honestly cannot tell you how well it's marketed worldwide.
I just look on a list of beers from a certain country and
try to sample everything on that list, familiar or not.
Why I bring up that point is
the story behind Five AM Red Ale. The beer is named
Five AM because it contains five different types of malt
(Extra Pale, Caramalt, Munich, Crystal, Dark Crystal) and
measures 5% ABV. Brewdog should have limited its hop
varieties to five as well. They use six (Cacade,
Amarillo, Nelson Sauvin, Simcoe, Ahtanum, Centennial).
Five is a story you don't forget.
There are so many beers in
the marketplace today that most of us can't remember the
drinks we had last week. With the 5 AM story, at least
drinkers remember the beer on some level.
It helps that it's good, too.
Bittersweet Chaos is how Brewdog advertises it.
Clarity condensed into a single moment. Translaed into
English, this tastes like a cross between a Pale Ale and an
IPA, but it's red in color.
I'd consider drinking one
even if the clock reads 6 AM or 7 AM. Hell -- drinking
one anytime before noon is fine!