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Home / Doug's Beer Republic  /   Review:  Brewdog Five AM Saint Red Ale

     
Brewdog Five AM Saint Red Ale 
Posted: 10 October 2015  Beer Republic 7.5 
Brewdog 5 AM Saint Red Ale from UK There are so many beers in the marketplace today that most of us can't remember the drinks we had last week.  With the 5 AM story, at least drinkers remember Brewdog Five AM Saint Red Ale on some level. It helps that it's good, too.  I'd consider drinking one even if the clock reads 6 AM or 7 AM.  
Avg price/liter: USD 13.15   ABV %: 5.0  Type: Ale   
       


Marketing is, I think, 80% (maybe more) of any business' success.  I wish I realized that when I was younger.  Great products help, but crappy products marketed well will sell infinitely better than amazing products no one has ever heard of.         

This is not to say Brewdog Five AM Red Ale (which used to go by the name Five AM Saint Red Ale) is a lousy product marketed brilliantly.  I honestly cannot tell you how well it's marketed worldwide.  I just look on a list of beers from a certain country and try to sample everything on that list, familiar or not. 

Why I bring up that point is the story behind Five AM Red Ale.  The beer is named Five AM because it contains five different types of malt (Extra Pale, Caramalt, Munich, Crystal, Dark Crystal) and measures 5% ABV.  Brewdog should have limited its hop varieties to five as well.  They use six (Cacade, Amarillo, Nelson Sauvin, Simcoe, Ahtanum, Centennial).  Five is a story you don't forget. 

There are so many beers in the marketplace today that most of us can't remember the drinks we had last week.  With the 5 AM story, at least drinkers remember the beer on some level.

It helps that it's good, too. Bittersweet Chaos is how Brewdog advertises it.  Clarity condensed into a single moment.  Translaed into English, this tastes like a cross between a Pale Ale and an IPA, but it's red in color.

I'd consider drinking one even if the clock reads 6 AM or 7 AM.  Hell -- drinking one anytime before noon is fine!

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10 Oct 2015
 
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