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Home / Doug's Beer Republic  /   Review:  Borealis Rare Iceberg Beer

     
Borealis Rare Iceberg Beer 
Posted: 28 November 2015  Beer Republic 4.0 
Borealis Rare Iceberg Beer from Canada Borealis Rare Iceberg Beer smacks of a gimmick. This is sold as a pilsner and, indeed, the only thing this beer has which makes it different is the iceberg angle. The brewery makes only this beer, and I can't even see it for sale in its native North America.  It's a plus to have beer brewed from clean and untouched waters, but you can also say that taking the trouble to secure water from 150,000 year old icebergs only to have them used in an inspiring beer is a waste of precious world resources.     
Avg price/liter: USD 10.66   ABV %: 5.0  Type: Lager   
       


I won't waste my time with another iceberg beer.  Less than a month ago, my curiosity was piqued and I ordered a Japanese blue beer made from iceberg water.  I trashed that beer.  Its blue color and its iceberg water were all it had going for it.  A gimmick will get people to try a beer once.  If the beer has got nothing more to offer than the gimmicks why would anyone ever reorder it?    

Borealis Rare Iceberg Beer smacks of the same gimmick. This is sold as a pilsner and, indeed, the only thing this beer has which makes it different is the iceberg angle.  This iceberg angle is, apparently, being exploited by other entrepreneurs.  As I was doing research on this beer, I came across an article from 2010.  A Newfoundland entrepreneur was trying to carve into the water market by selling a product known as Glace Rare Iceberg Water for C$10-15/bottle.      

Sounds almost like Glace and Borealis are run by the same guy.  Of The North Brewery, which produces Borealis Rare Iceberg Beer, is based in New Brunswick, a nearby but different province than Newfoundland. Doing a bit of research, I discovered that both the water operation and the beer operation are under the same umbrella, that of Ron Stamp, owner of the Iceberg Canada Corporation.    

I typically never perform academic research on a brewery or a beer before I've tried. I don't want to get caught up in the book knowledge of a company and its products before I've tasted them with my own lips. Nor do I go to other web sites and skim other people's reviews. They're not relevant to me. The Beer Republic is my take on a beer, and I dont' want to be swayed what other people say.  

No one is saying anything about this beer.  Doing a search on the web, all that comes up are some basic reviews on other beer web sites and a few Asian web sites in Hong Kong and Thailand which sell it.    The brewery doesn't even have a real web site.   There is a picture of an iceberg and some text:  "10,000 years in the making.  Website coming much sooner."    

The brewery makes only this beer, and I can't even see it for sale in its native North America.  Borealis Rare Iceberg Beer looks more and more like a gimmick all the time.  It's a plus to have beer brewed from clean and untouched waters, but you can also say that taking the trouble to secure water from 150,000 year old icebergs only to have them used in an inspiring beer is a waste of precious world resources.  It can take 7 gallons of water to make just 1 gallon of beer.  That means 6 gallons get dumped as waste water in the process.      

Craft beer drinkers drink beer for taste.  Municipal water brewed with other great ingredients to produce a fine brew is preferred over ultra expensive iceberg water brewed with no inspiration.  Ron Stamp is probably making a fortune though.  the same people willing to pay C$15 for a bottle of water would sure pay $4 to boast they're drinking icebergs.     

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28 Nov 2015
 
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