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Meiji has black chocolate as one of their premier brands from Japan. Do you like Japanese chocolate? do you like visiting the Chocolate Republic? Doug from Doug's Republic loves it. Japanese bars rock.

Home / Doug's Chocolate Republic  /   Review: Meiji Black

     
Meiji Black 
Posted: 26 September 2010    6.0 
Meiji Black Meiji Black won't be stealing away customers from premium-chocolate consumers.  But it's good enough to woo chocoholics away from other low-end mainstream products.
Avg price/gram: USD 0.025   Cocoa %: 43  Size: 45g   
       


I think it apropos that Meiji Black be the Chocolate Republic's first chocolate review.  I became acquainted with this bar when I went to Japan for the very first time in March-April 2004.  The chocoholic that I am, I drifted into the nearest 7-11 in Tokyo to see what Japan had to offer in the mainstream chocolate department, and Meiji was their answer.  It's not an elite brand to the Japanese, just one of their three primary chocolate suppliers.  To put things in better perspective, Meiji would be to Japan what Hershey is to the United States or Cadbury is to the UK.  It's both a major local producer and the face of Japanese chocolate outside the motherland.

Knowing this upfront, I never judged the bar by elitist tastes, and the final product, like most products Japanese, delivers.  The Japanese never advertise the product as dark chocolate.  They merely call it black.  However, the cocoa percentage content, consisting of 36% cocoa mass and 7% cocoa butter -- not listed on all incarnations of this product -- puts the bar on par cocoa-wise with other low-tier dark bars like Hershey Special Dark.

Only this bar actually tastes good.  Credit the Japanese for millking, via milk powder, the most from less-than-superior ingredients.   Meiji adds cheaper vegetable oil to the mix in order to reduce the amount of more expensive cocoa butter.  When Cadbury in Australia tried this, consumers went into an uproar.  Meiji's taste engineers have it all under control, with a bar that's quite rich considering its low cocoa percentage and just smooth enough to deliver satisfaction during a quick chocolate fix.

Before leaving Japan, I bought six of these and a few Meiji Hi Milks to take back to the United States to store in my freezer.  They were consumed within a week.  Here in Thailand, they're available at most 7-11's and at prices, cheaper per gram, than I saw advertised in the United States. 

Meiji Black won't be stealing away customers from premium-chocolate consumers.  But it's good enough to woo chocoholics away from other low-end mainstream products.   And, I hear, it goes well with sushi and sake.  

If you liked reading this, consider savoring these reviews:
 Duc De Praslin Dominican Republic 31% from Thailand -- 31% cocoa solids
 Duc De Praslin Costa Rica 38% from Thailand -- 38% cocoa solids
 The Complete Chocolate Republic Index


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 Meiji has black chocolate as one of their premier brands from Japan. Do you like Japanese chocolate? do you like visiting the Chocolate Republic? Doug from Doug's Republic loves it. Japanese bars rock.