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Green & Black's were the first out the door with organic chocolate. Founders Craig Sams and Josephine Fairley love to make big profits in the UK. And now they've raked it in with chocolate. It's fairtrade and it's organic chocolate, and the Maya Gold makes people scream. The chocolate republic reviews Maya Gold with Doug from Doug's Republic

Home / Doug's Chocolate Republic  /   Review:  Green & Black's Maya Gold

     
Green & Black's Maya Gold 
Posted: 29 September 2010  Doug's Chocolate Republic  7.5 
Green & Black's Contrary to what founders Sams and Fairley would have you believe, even high consumption of organic fairtrade chocolate like Maya Gold can turn you into an obese pig with type 2 diabetes.
Avg price/gram: USD 0.034   Cocoa %: 55  Size: 100g  British chocolate 
       


Green & Black's Maya Gold, the bar that put this company on the map, created almost by accident in 1994 when the company's Togolese supply of cocoa dried up due to political instability and Green & Black's had to move operations elsewhere.  They settled on Belize and offered fair trade prices for the organically grown cocoa beans after Hershey abruptly pulled out of the area and left the farmers screwed -- two times.  First, by leaving the farmers with no buyers for their cocoa, and second, by actually letting the farmers taste the Hershey bars their cacao had been wasted on.   Husband-wife founders, Craig Sams and Josephine Fairley, were ahead of their time in 1991.  The organic and fair trade wave hadn't hit yet.  Their chocolates were a breath of fresh air, and they had the street cred to deliver the message.  Sams had opened up a macrobiotic restaurant in London in the late 1960's with his brother, who later created the VegeBurger, and later created Whole Earth Foods.

Sams explains that the name Green & Black's was chosen for several reasons.  He wanted a resolutely English name that would sound like it had been around for generations.  The Brits love to create business names based around the surnames of a few individuals.  Think of Mark's and Spencer's, Fuller Smith & Turner, Fortnum & Mason, Tate & Lyle, you get the idea.   They think it sounds posh and superior.  The fictitious Mr. Green symbolized the green revolution Sam's and his wife embrace with sexual fervor.  Mr. Black represent chicness, coolness, and the color of chocolate, and Mr. Sams' alleged love of African women.

The Maya Bar is unique. I've never tried another chocolate bar like it.   It would not be proper to call it orange chocolate.  There is a scent of orange and spice upon opening the bar and orange flavor is pervasive throughout but does not dominate.   The 55% darkish chocolate is perfectly matched to the blend, and the chocolate has just the right snap to it.  It can slowly become addictive.  Contrary to what founders Sams and Fairley would have you believe, even high consumption of organic fairtrade chocolate like Maya Gold can turn you into an obese pig with diabetes.

Be forewarned.  The Maya Bar isn't for everyone.   It took me two or three times to develop a taste for it. There is as of yet no evidence that Mayan-descended individuals really like the bar.

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  Green & Black's were the first out the door with organic chocolate. Founders Craig Sams and Josephine Fairley love to make big profits in the UK. And now they've raked it in with chocolate. It's fairtrade and it's organic chocolate, and the Maya Gold makes people scream. The chocolate republic reviews Maya Gold with Doug from Doug's Republic