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Whittaker from New Zealand makes milk chocolate in New Zealand. It's a New Zealad bean to bar. Their New Zealand chocolate contains 33% cocoa and 30% milk solids and it's certified fairtrade. The Chocolate Republic with Doug at Doug's Republic doesn't need to journey to Porirua taste their creamy milk brand that's fairtrade

Home / Doug's Chocolate Republic  /   Review: Whittaker's Creamy Milk

     
Whittaker's Creamy Milk 
Posted: 3 October 2010  Doug's Chocolate Republic  7.0 
Whittaker's Creamy Milk For a milk chocolate bar, it's more than decent. The roasted bean flavor of this chocolate, however, seems to be complemented when there's something else in the chocolate.
Avg price/gram: USD 0.018   Cocoa %: 33  Size: 250g  New Zealand chocolate 
       


Why shouldn't New Zealand's Whittaker company hype that their milk chocolate is creamy milk chocolate?  New Zealand is best known to those outside New Zealand as an agricultural country.  In the HBO comedy, Flight Of The Conchords, much of the humor came from the fact that the two New Zealand band members in the duo (who actually hail from New Zealand's capital of Wellington) were two country bumpkins from a country no one had ever heard of, trying to make a life in one of the fastest moving cities on Earth.  The two band members were supposed to have been shepherds back in New Zealand, playing off the stereotypes we have of this nation:  sheep, pastures, and milk.  Those of us who know better could add Steinlager to that list.

So adding the word 'creamy' to milk highlights this fact.  The chocolate does contain 30% milk solids, and if Japanese Meiji could get away calling their milk chocolate bar Hi Milk with 29% milk solids, then Whittaker shouldn't be penalized for choosing to stress creamy on their milk chocolate offering.  As yet, no government has defined what percentage of milk solids must be included before a bar can be classified as "creamy milk" instead of just "milk."   I'm sure the bureaucrats in the European Union will get on this issue at the soonest.

The Creamy Milk bar Aussie Dave sent me in his mostly Whittaker's care parcel looked like the one in the picture above.  The bar's packaging was recently changed.  Gone is the pitcher and the blue-white cow in the pasture and in is a ghostly white cow and in the bottom right hand corner, a Fairtrade symbol.   Yep, this bar is now officially called by Whittaker's 33% Creamy Milk Fairtrade. 

This 33% creamy milk blend is what forms the base for a variety of other Whittaker bars:  coconut, hazelnut, fruit & nut, kiwi fruit, milk caramel, and macadamia. Since only the Creamy Milk is listed as Fairtrade, we must assume environmental, labor, and development standards Whittaker met for manufacture of their Creamy Milk were flaunted and mocked as they added additional ingredients like the hazelnuts and caramel to turn those other bars into unFairtrade ones.

For the record, Whittaker actually manufactures another 33% milk chocolate bar that isn't creamy by their standards: the Milk Madagascar. The Chocolate Republic, at this juncture, has not had the opportunity to compare the Creamy Milk with the Milk Madagascar. We assume Whittaker favors the Creamy Milk or they would have used the Milk Madagascar as their base for the other bars.  Or maybe New Zealand and Madagascar have deep-rooted conflicts the world at large doesn't know about. 

Is Creamy Milk a winner?  For a milk chocolate bar, it's more than decent.  The roasted bean flavor of this chocolate, however, seems to be complemented when there's something else in the chocolate.  Other chocolate manufacturers, like Cadbury and Hershey, are just as guilty.  Their milk blend on its own isn't good enough.  The addition of an almond or two or a sliver of raisin -- all these other guys bother to include -- makes the milk base appear to taste better.

Not a bad choice if you're keeping things bare.  

If you liked reading this, consider savoring these reviews:
 Hershey Milk Chocolate from USA -- 25% cocoa solids
 Nestle Club Roasted Almond from Australia -- 45% cocoa solids
 The Complete Chocolate Republic Index


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Fascinating Ideas You Could Care Less About

  Whittaker from New Zealand makes milk chocolate in New Zealand. It's a New Zealad bean to bar. Their New Zealand chocolate contains 33% cocoa and 30% milk solids and it's certified fairtrade. The Chocolate Republic with Doug at Doug's Republic doesn't need to journey to Porirua taste their creamy milk brand that's fairtrade