Doug's Republic chocolate

   print this page   email this page   bookmark this page  subscribe to this site with an RSS feed  Feedburner Link

Bookmark and Share                                                            

 
Doug's Republic Home
Doug's Travel Stuff
Doug's Beer Republic
Doug's Chocolate Republic
- Chocolate Republic Homepage
- Overview
- Ratings Explained
- Big Guys vs Small Guys
- Chocolate Republic TV
- Search By Chocolate Bar Specs

Contact
Whittaker in New Zealand makes tasty milk chocolate with hazelnut. YOu been to New Zealand? New Zealad bar in question is the hazelnut with 30% milk powder. Full of rich New Zealand chocolate. The Chocolate Republic goes to Porirua to investigate. Read Doug at Doug's Republic

Home / Doug's Chocolate Republic  /   Review: Whittaker's Hazelnut

     
Whittaker's Hazelnut 
Posted: 3 October 2010  Doug's Chocolate Republic  8.5 
Whittaker's Hazelnut As of the date of this writing, Whittaker's Hazelnut is the best hazelnut bar I've yet tried. It's loaded with hazelnuts (28%) and the 33% milk base is a rich complement to all that nutty goodness.
Avg price/gram: USD 0.018   Cocoa %: 33  Size: 250g  New Zealand chocolate 
       


If you hate hazelnuts, don't read on.  If you love them, like I do, then you'll be happy to read me post that as of the date of this writing, Whittaker's Hazelnut is the best hazelnut bar I've yet tried.  It's loaded with hazelnuts  (28%) and the 33% milk base is a rich complement to all that nutty goodness. 

Woah!  That's a pretty bold claim to make by Doug's Chocolate Republic.   Well, not really.

Whittaker's has several advantages over the competition.  One, they manufacture a well above average quality milk chocolate.  This is a mainstream brand in New Zealand, but when you consider New Zealand's tiny population of 4.5m, Whittaker's would be considered just a niche manufacturer in any larger country.  The niche guys typically focus more on quality than the mass produced folk obsessed with what they call "the bottom line."  Two, they're generous with their nuts.  It could be cashew nuts, macadamia nuts, hazelnuts, or nuts that haven't been invented yet.  The mainstream guys (i.e. the bars I'm most likely to have tasted), again focusing on the bottom line, itemize each and every nut they add.  I can imagine the Chief Financial Officer of the Mainstream Chocolate Company writing a brief to the Chief Executive Officer that the company could save x number of cents per bar per nut excluded.  Smalltime Whittaker's either has a fat Chief Financial Officer who loves additional nuts in his bars or the company is still too small to give a hoot about saving a dime here or there to produce inferior products.  Three, the value for their chocolate is on par with premium brands but at much cheaper prices.  And four, they're not that well known, exporting to just a small number of places.  When you're not yet well known, your goal is to become well known, and the way to do that is to offer something the competition doesn't.  In this case, they actually add nuts to their bars.  Once a brand becomes famous, many times they coast on their laurels and gradually lessen the value they provide. You see this all the time for restaurants or hotels appearing in the popular Lonely Planet travel guides.  

Aussie Dave sent this bar in the same parcel in which he included Lindt's Swiss Gold Milk Hazelnut. The Whittaker bar came out on top.  It had the better flavor, more hazelnuts, and cost 30% less per gram.  This is no discredit to Lindt in any way.  Lindt is a major world player.  In 2006, they had 7,000 employees and revenues of over USD 2 billion and profits of  USD 166 million.  I have no idea what Whittaker sales are.  It's a privately-held company.  But Whittaker's can't have 7,000 employees. If it did, he company would be 70% the size of the New Zealand Defence Force.  I think it's safe to say Whittaker's employs a fraction of the personnel and produces a fraction of the output as Lindt, and thus it's easier for Whittaker's to produce the better bar.  But hey, it's not better by much. If Whittaker's were able to ramp themselves up to Lindt's level, would the company be able to produce as high quality a hazelnut bar as it does now? That's an interesting question governments love to blow billions of dollars of taxpayer money hypothetically answering. Maybe the government of New Zealand can defraud its taxpayers, bilking them to do useless research on the subject.

New Zealand relies on tourism as a key sector for their economy. If the country can find a way to target foreign hazelnut chocolate lovers, Whittaker's heavily packed hazelnut bar could play a key role in attracting disgruntled tourists sick of munching on one hazelnut per bar in their homelands.

If you liked reading this, consider savoring these reviews:
 Amadeo Solo Milk Chocolate with Raisins from Poland -- 25% cocoa solids
 Endangered Species Dark Chocolate Espresso from USA -- 72% cocoa solids
 The Complete Chocolate Republic Index


Doug's Republic chocolate


 

Copyright © 2009-2017. All Rights Reserved.

  



 
The Harry Dandruff Universe

  Whittaker in New Zealand makes tasty milk chocolate with hazelnut. YOu been to New Zealand? New Zealad bar in question is the hazelnut with 30% milk powder. Full of rich New Zealand chocolate. The Chocolate Republic goes to Porirua to investigate. Read Doug at Doug's Republic