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Australia has a Coles supermarket selling Belgian hocolate made by a Belgian company. One of their bars is fruit and nut, made in milk chocolate. Visit the chocolate republic with Doug of Doug's Republic

Home / Doug's Chocolate Republic  /   Review: Coles Belgian Fruit & Nut

     
Coles Belgian Fruit & Nut 
Posted: 8 October 2010    5.5 
The chocolate has a creamy consistency, and you're never fooled into believing you're eating the finest of Belgian chocolates, but in the end, it's all quite acceptable.      
Avg price/gram: USD 0.016   Cocoa %: 26.5  Size: 250g   
       


Australia is a super-advanced nation --- when you compare it to New Zealand.  When you compare it to the United States or Western Europe, it can be decades behind in marketing trends.  American supermarket chains have been self-branding goods since I was a teenager.  Well before that, they experimented with hawking generics.  You saw a bottle of spaghetti sauce on the shelf in plain white reading in stark black letters "SPAGHETTI SAUCE."  It seemed like something right out of a futuristic novel in which all of humanity would be made generic.  Since America embarked on this generic experiment sometime around 1978, Australia should be trying their hand at generics next year.

It was about time Australia moved into the self-branding of chocolates, and Coles, Australia's second-largest grocery store chain with about 700 stores nationwide, steps forward with their Belgian line of chocolates.  The Belgian gimmick is, we're sure, meant to entice Aussie eyeballs to pick up these bargain bars off the shelves instead of the default brands from Cadbury Australia.  Australians look with reverence upon Europe as the definer of epicurean delight.  Coles was bound to get Belgium or Switzerland slammed onto its self-branded label, even if the chocolate were made in Oz from start-to-finish and Coles had to pay a licensing fee to the European country concerned for tainting its name.

As of this writing, Coles is sourcing its chocolate from Italo Suisse, which may sound like it's an Italian or Swiss operation but is actually Belgium.  The 26.5% milk chocolate base is a proprietary blend Italo Suisse is making for Coles under contract, using infinitely cheaper ingredients than the Belgian chocolatier would risk using on its home territory for risk of having its factory burned down by inflamed Belgian mobs. 

Coles Belgian Fruit & Nut takes this milk base and throws in a few fruits and nuts.  Don't expect to get your recommended daily allowance of fruits or nuts from this bar.  The chocolate has a creamy consistency, and you're never fooled into believing you're eating the finest of Belgian chocolates, but in the end, it's all quite acceptable. No sane Australian should be expecting Godiva quality at a Coles self-branded price.

A true blue chocolate lover would only try this bar once, as a taste sample, like I did.  He wouldn't search it out and think about saving a penny a gram to pick this up over something really special.  But this Coles Fruit & Nut was never created for the chocolate high end, was it?  It was created for Australians with a sweet tooth who want to bite into a fancy-sounding bar without paying a fancy price.  It's a croc compared to real Belgian quality chocolate, but still fit to satisfy crocs, kangaroos, and even penny-saving Australians.   

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 The Complete Chocolate Republic Index


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  Australia has a Coles supermarket selling Belgian hocolate made by a Belgian company. One of their bars is fruit and nut, made in milk chocolate. Visit the chocolate republic with Doug of Doug's Republic