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Korea is home to Lotte, a Korean conglomerate. How is Korean chocolate? It's dream cacao, mates. The chocolate is made 56% cacao content and polyphenol. Let the chocolate republic review it all with Doug of Doug's Republic

Home / Doug's Chocolate Republic  /   Review: Lotte Dream Cacao 56%

     
Lotte Dream Cacao 56% 
Posted: 8 October 2010    Korea chocolate 6.0 
Lotte Dream Cacao The taste is actually pretty good for a super mainstream brand. I was expecting so little that I was impressed more than I otherwise would've been. This Dream 56% wasn't overly rich or overly sweet. It was well balanced for what it was: a mass produced chocolate with no aspirations of greatness that could possibly be eaten with kimchi.     
Avg price/gram: USD 0.028   Cocoa %: 56  Size: 96g   
       


I'm going to let you in on a little secret.  Every night, when I go to sleep, I have dreams.  I don't dream of snowcapped mountain vistas or endless canals of azure waters.  I dream of Korean chocolates.  Lotte, one of South Korean's largest conglomerates, must've tapped into my dreams and named their chocolate Dream Cacao.   It's a theory.  But just because I dream of Korean cacao doesn't mean that Lotte's Korean Dream Cacao is worth dreaming about. 

I was very proactive about getting my hands on this one. My girlfriend's brother was coming over to visit us and I was asked if there was anything Korean he could bring over for me. The answer, of course, was chocolate.

At first blush, you do not associate Korea with land of magnificent chocolates.  Taking the nation as a whole, Korea does not have a tradition and love of fine chocolate.   But neither does Israel, and two Israeli entrepreneurs started a small cafe chain there in 1996 that has since branched out to Australia, the Philippines, and the U.S.  It only takes one entrepreneur in a nation to setup a decent chocolate brand and broaden the girths of the rest of society.

But sorry to break the news to you and to the Korean people.  Lotte does not assume that role.  Lotte is a humungous food and shopping conglomerate spanning Korea and Japan.  It was actually started in Japan in 1948 by ethnic Koreans raised in Japan and today consists of over 60 business units.   Chocolate is a drop in the bucket in revenues for Lotte's operations.

Companies like Lotte don't create magnificent chocolate.  They buy out smaller artisan operations that do.  Lotte's Dream Cacao 56% comes in a 96 gram container filled with chocolate bits the size of mini gum drops.  The taste is actually pretty good for a super mainstream brand.  I was expecting so little that I was impressed more than I otherwise would've been.  This Dream 56% wasn't overly rich or overly sweet.  It was well balanced for what it was:  a mass produced chocolate with no aspirations of greatness that could possibly be eaten with kimchi.

Lotte knows damned well that this chocolate isn't going to be sold in premium shops across the seven seas or win over customers from Lindt.  This is chocolate meant to deal with the rotten sweet teeth of the Korean and Japanese populations, whose experience with fine chocolates puts them at about the fifth grader relative to, say, the average Swiss diabetic chocoholic.  Skimming blogs from foreigners who've taught English in Korea and sampled the chocolate, Lotte appears to be keeping the foreign casual chocolate muncher happy. 

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  Korea is home to Lotte, a Korean conglomerate. How is Korean chocolate? It's dream cacao, mates. The chocolate is made 56% cacao content and polyphenol. Let the chocolate republic review it all with Doug of Doug's Republic