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Korea is home to Lotte, a Korean conglomerate. How is Korean chocolate? It's dream cacao, mates. The chocolate is made 56% cacao content and polyphenol. Let the chocolate republic review it all with Doug of Doug's Republic

Home / Doug's Chocolate Republic  /   Review: Lotte Dream Cacao 72%

     
Lotte Dream Cacao 72% 
Posted: 8 October 2010    Korea chocolate 6.0 
Lotte Dream Cacao I tried the 72% side-by-side with the 56% Dream. The 72% comes in the same gum-sized drops, an almost identical container, and costs the same per gram. The 72% tasted marginally more bitter, but not as much as I've noticed in other brands I've compared at the Chocolate Republic.   
Avg price/gram: USD 0.028   Cocoa %: 72  Size: 96g   
       


Korean-Japanese humungo-conglomerate Lotte continues their 'tradition' of delivering slightly above average chocolate to the East Asian masses in their 72% Dream Cacao.  The 'dream' in the name is derived from Lotte having big dreams about squeezing some luscious profits out of this one. Poking around online, I see that these bite-sized cacao pieces have been around for several years. The price remains unchanged, at W3,000 a container, but Lotte has shifted the size down from 110 grams to 96 grams, a feat of artistry Cadbury Australia repeated when they downsized their own bars while keeping prices constant. Cadbury added that they only did this because customers wanted them to, revealing levels of corporate idiocy none of us previously fathomed corporations would admit to.

I tried the 72% side-by-side with the 56% Dream. The 72% comes in the same gum-drop size, an almost identical container, and costs the same per gram. The 72% tasted marginally more bitter, but not as much as I've noticed in other brands I've compared at the Chocolate Republic. Is this a tribute to Lotte for discovering some magic chocolate-manufacturing secret to pack in the benefits of higher cacao content without the corresponding taste in bitterness?

Considering that the 72% and 56% taste almost the same, I cannot in good conscience give one a superior rating to the other.  They're both decent, but if I were forking out won to buy more the next time I was in Korea, the 72% would be my pick.  The more cacao, the merrier -- and it's cheaper per gram of cacao. 

Lotte is riding the high cacao bandwagon everyone is on nowadays.  Hershey, famous for micro-cacao contents in my youth, now manufactures an Extra Dark line with 60% cacao.  It's hip today for the big guys, Lotte included, to come up with these high cacao chocolates and tout the benefits. Lotte lets you know from the very beginning, in English for all to see, that this is polyphenol chocolate. You are meant to believe that by consuming this product, you may be reducing your risks for cardiovascular disease and cancer. If it were only so easy!  Keep dreaming.

Hmmmmmm. Maybe that's why it's called Dream Cacao.

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  Korea is home to Lotte, a Korean conglomerate. How is Korean chocolate? It's dream cacao, mates. The chocolate is made 72% cacao content and polyphenol. Let the chocolate republic review it all with Doug of Doug's Republic