/ Doug's Chocolate Republic /
Review: Cadbury Caramello
Posted: 25 October 2010
The Caramello is not a loser. Quite the contrary, it's very good medium quality chocolate.
price/gram: USD 0.019
Cocoa %: 26
How could I have guessed that
caramel-filled chocolate bars would lead to a war (of
words only so far) between two previously friendly nations?
Aussie Dave was supplying me
with dozens of Whittaker bars for sampling at the Republic.
I asked him to send over a Whittaker's Milk Caramel bar.
He said he was unable to locate one and instead mailed over
a Cadbury Caramello block. When other keen Chocolate
Republic fan Alabama Al heard about Aussie Dave's failure to
deliver a Whittaker's Milk Caramel, he exploited his network
of redneck contacts in New Zealand and Australia to get a bar
to me pronto, mocking Aussie Dave and Australia in the
process. An infuriated Aussie Dave launched a
complaint at the U.S. Embassy in Canberra. Alabama Al
was then called in for questioning by CIA personnel in Birmingham and
responded by mailing a hate letter to the Australian Embassy
in Washington. The last I heard, the U.S. was
threatening to withhold the sale of various American-made
fighter jets to the Australian government. I love
caramel-filled chocolates, but an international skirmish
over who mailed me what? I suppose there've been even
worse reasons for starting a war.
Part of the reason that the
incident escalated as far as it did, I think, was that
Australia's national treasure, Cadbury, knew it was in for a
licking by its arch rival New Zealand, pissed that its
Cadbury factory in Dunedin had been shuttered and all
Oceania chocolate manufacture relocated to Oz. New
Zealand's home grown brand, Whittaker, stepped up.
Both chocolates compete at the same price point in the
Australian and New Zealand markets, yet increasingly in the
last year, when Cadbury Australia altered its formula to cheapen it, then humiliated,
changed it back, Whittaker's New Zealand has taken a nice
sweet bite out of Cadbury's Australian market and made
native New Zealander's, even ones who'd long since
emigrated, proud to be Kiwis again.
The Cadbury caramello recipe
differs slightly depending upon size. The 55 gram and
220 gram bars both have 26% cocoa solids (like all Cadbury
Australian milk chocolate) and 28% milk solids. But
the 55 gram bar is 33% caramel and 67% milk whereas the 220
gram bar is 30% caramel and 70% milk chocolate. A
taster can barely tell the difference. Doug's
Chocolate Republic suspects that the slight differences are
due to the shape of the chocolate. The amount going
into each portion is likely to be different depending on the
size of the bar, and the proportions have been slightly
altered to balance out this difference in serving size.
Hey, it's a theory! But it all becomes
irrelevant next to the New Zealand giant. Whittaker's
offers 33% cocoa solids, 30% milk solids, and 36% caramel,
outperforming Cadbury on every measure that counts.
Cadbury's caramel contender
is sweeter than its New Zealand competitor. That's
about the only place it "outperforms," and the sweeter
flavor is probably prevalent just to cover up the cheaper
ingredients and lower cocoa solids. The
Caramello is not a loser. Quite the contrary, it's
very good medium quality chocolate. Cadbury
Australia's milk chocolates, overall, are upper tier in the
range of world Cadbury brands.
Aussie Dave offered multiple
apologies for s
ending on this poor
cousin. No apologies necessary.
On the cheap end, a Caramello could even be a way to say