/ Doug's Chocolate Republic /
Review: Frey Saveur Du Chili
Frey Saveur Du Chili
Posted: 4 November 2010
The spice level in this bar was not too strong for me, but the taste was. The chili would work better in the bar if it were a background note. Frey's Saveur du Chili has the chili directly in the foreground, and it's a turn off. This isn't the pretty girl sitting demure in the corner. This is her drunk in the center of the room doing a striptease. It's too much, too soon.
price/gram: USD 0.031
Cocoa %: 55
I love chocolate, and I love
chili. Which do I love more?
Readers would think chocolate. This is, after all,
Doug's Chocolate Republic, not Doug's Chili Republic.
Well, friends, you would've thought wrong. If I
were forced to make a choice for the rest of my life to give
up spicy food -- spiced up from chili peppers -- or
chocolate, I'd give up the chocolate.
Then why not have a Doug's
Chili Republic instead? Because I don't snack on
chilis as finished products. You won't find me
going to the market, buying three types of chilis and
comparing and rating them on flavor and spices. I do
have an Australian friend who does snack on raw chilis for
their own sake. Not me. I want my chilis stir
fried or baked into something.
So naturally my spirits were
buoyant when my girlfriend and I happened to see this bar in
the import market. She snapped it right off the shelf
and bought it for me as a gift. How could it not be
That's what is called the
Reese's Peanut Butter Cup Deduction. In the Reese's
commercial, one lover of chocolate bumps into another lover
of peanut butter, and the two taste sensations become mixed. Each accuses the other of ruining
his treat until they taste the mixture and realize it's
divine. Most of the time, mixing two items together
that you love will result in something you hate.
I love hot fudge and I love papaya salads, but would I enjoy
a papaya salad drizzled with hot fudge? Ice cream is
great. So are Vietnamese spring rolls. Do
spring rolls topped with ice cream sound appetizing to you?
Therefore, I did not take it as a given that Frey's mixing
of its chocolate with chili would be a match made in heaven.
In Switzerland, as of 2009,
Frey had the biggest chunk of market share, at 39%.
Strangely though, for being such a big player in its native
land, the company doesn't have the name recognition that its
rival Lindt does. I think I might've had a Frey bar
before, but I couldn't be sure. It's that kind of
brand. Maybe it's not more popular because it does
much of its business through private label branding.
You're eating a Frey bar but don't know you are.
Doing a search on the
internet for 'Saveur du Chili' came up with nothing.
It seems Frey sells this bar under a completely different
Supreme Hot Chili Pepper, in most of the rest of the
world. I take for granted it's the same bar,
consisting of 2% chili.
After a spicy dinner one
night, still craving something spicy, I ripped open this bar
and popped a small block into my eagerly waiting mouth. The 55% dark chocolate was
the first taste to hit. That was simply "okay,"
nothing to write abroad about. As I chewed, I could
feel my teeth biting into small bits of chili. The chilis were more crunchy than chewy -- in this case a good
thing. The result of the mix was not altogether
positive. The chili taste was strong with a sharp
bite. The girlfriend had a tiny block and felt the bar
too spicy for her.
I've already spelled out how
much I love spicy foods, so spicy to the point where tears
are streaming down my cheeks. Now would be a good time
to amend that statement. I like super spicy snack or meal
foods. Think more like a chili-basil stir fry, a Szechuan
tofu, a burger with a spicy barbecue sauce, Indian spice
mixes. Don't think of a spicy banana split. The
spice level in this bar was not too strong for me, but the
taste was for a dessert food.
would work better in the bar if it were a background note. Absolut has a jalapeno-flavored vodka they call Peppar,
which is impossible to find in the duty free shops in Asia.
The pepper flavor is there, but not the spice, and that's
why I like it. I don't want my alcoholic beverages
spicy either. Frey's Saveur du Chili has the chili
directly in the foreground, and it's a turn off. This
isn't the pretty girl sitting demure in the corner.
This is her drunk in the center of the room doing a
striptease. It's too much, too soon,