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Home / Doug's Chocolate Republic  /   Review: Frey Saveur Du Chili

     
Frey Saveur Du Chili 
Posted: 4 November 2010    4.0 
Frey Saveur du Chili The spice level in this bar was not too strong for me, but the taste was. The chili would work better in the bar if it were a background note. Frey's Saveur du Chili has the chili directly in the foreground, and it's a turn off. This isn't the pretty girl sitting demure in the corner. This is her drunk in the center of the room doing a striptease. It's too much, too soon.     
Avg price/gram: USD 0.031   Cocoa %: 55  Size: 100g  Swiss chocolate 
       


I love chocolate, and I love chili.  Which do I love more?   Readers would think chocolate.  This is, after all, Doug's Chocolate Republic, not Doug's Chili Republic.  Well, friends, you would've thought wrong.   If I were forced to make a choice for the rest of my life to give up spicy food -- spiced up from chili peppers -- or chocolate, I'd give up the chocolate. 

Then why not have a Doug's Chili Republic instead?  Because I don't snack on chilis as finished products.   You won't find me going to the market, buying three types of chilis and comparing and rating them on flavor and spices.  I do have an Australian friend who does snack on raw chilis for their own sake.  Not me.  I want my chilis stir fried or baked into something. 

So naturally my spirits were buoyant when my girlfriend and I happened to see this bar in the import market.  She snapped it right off the shelf and bought it for me as a gift.  How could it not be good? 

That's what is called the Reese's Peanut Butter Cup Deduction.  In the Reese's commercial, one lover of chocolate bumps into another lover of peanut butter, and the two taste sensations become mixed.  Each accuses the other of ruining his treat until they taste the mixture and realize it's divine.  Most of the time, mixing two items together that you love will result in something you hate.   I love hot fudge and I love papaya salads, but would I enjoy a papaya salad drizzled with hot fudge?  Ice cream is great.  So are Vietnamese spring rolls.   Do spring rolls topped with ice cream sound appetizing to you?  Therefore, I did not take it as a given that Frey's mixing of its chocolate with chili would be a match made in heaven. 

In Switzerland, as of 2009, Frey had the biggest chunk of market share, at 39%.   Strangely though, for being such a big player in its native land, the company doesn't have the name recognition that its rival Lindt does.  I think I might've had a Frey bar before, but I couldn't be sure.  It's that kind of brand.  Maybe it's not more popular because it does much of its business through private label branding.  You're eating a Frey bar but don't know you are.

Doing a search on the internet for 'Saveur du Chili' came up with nothing.  It seems Frey sells this bar under a completely different name, the Supreme Hot Chili Pepper, in most of the rest of the world.  I take for granted it's the same bar, consisting of 2% chili. 

After a spicy dinner one night, still craving something spicy, I ripped open this bar and popped a small block into my eagerly waiting mouth.  The 55% dark chocolate was the first taste to hit.  That was simply "okay," nothing to write abroad about.  As I chewed, I could feel my teeth biting into small bits of chili.  The chilis were more crunchy than chewy -- in this case a good thing.   The result of the mix was not altogether positive.  The chili taste was strong with a sharp bite.  The girlfriend had a tiny block and felt the bar too spicy for her. 

I've already spelled out how much I love spicy foods, so spicy to the point where tears are streaming down my cheeks.  Now would be a good time to amend that statement. I like super spicy snack or meal foods. Think more like a chili-basil stir fry, a Szechuan tofu, a burger with a spicy barbecue sauce, Indian spice mixes.  Don't think of a spicy banana split.  The spice level in this bar was not too strong for me, but the taste was for a dessert food. 

The chili would work better in the bar if it were a background note.  Absolut has a jalapeno-flavored vodka they call Peppar, which is impossible to find in the duty free shops in Asia.  The pepper flavor is there, but not the spice, and that's why I like it.  I don't want my alcoholic beverages spicy either.  Frey's Saveur du Chili has the chili directly in the foreground, and it's a turn off.  This isn't the pretty girl sitting demure in the corner.  This is her drunk in the center of the room doing a striptease.  It's too much, too soon,    


If you liked reading this, consider savoring these reviews:
 Cadbury Old Gold Peppermint from Australia -- 45% cocoa solids
 Chuao Potato Chip from USA -- 41% cocoa solids
 The Complete Chocolate Republic Index

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Insights From A Travel Mastermind

  Frey offers dark chocolate. It's Swiss chocolate from Switzerland. It's made with chili. Do you like hot chilli pepper? Love the chocolate republic with Doug of Doug's Republic?