/ Doug's Chocolate Republic /
Review: Cadbury Flake Luxury
Cadbury Flake Luxury
Posted: 10 November 2010
The 28% milk solid chocolate is very smooth, and these Flake bars literally melt in your mouth. As a decadent snack, it's amazing.
price/gram: USD 0.052
Cocoa %: 24
Twenty-five years ago was
when I first tasted a Cadbury Flake. I was passing
through Britain's Heathrow Airport on a layover from Tel
Aviv to New York. We were allowed to walk around the
airport for an hour. I had purchased some Dutch
chocolate when we stopped in Holland on the way over.
I wanted to procure some British chocolate for the trip
back. Cadbury Flakes were unheard of in the United
States, and I picked up a few of these bars of thinly folded
milk chocolate created by a Cadbury employee in 1920 when he
was filling the chocolate molds. I remember not being
My choco-tastes were not
sophisticated back then, I'll admit. When I returned
to England three years later for a university year abroad, I
tried the local Cadbury and don't recall being fascinated.
My chocolate universe was still Hershey-centric.
Decades have since passed.
I now appreciate British Cadbury's, and after performing a
taste test among Cadbury bars
from 7 different
nations, Australian Cadbury's, too. A week ago I
received an e-mail from a Canadian friend living and
teaching in Bangkok. A fellow teacher of his, a Kiwi,
had recently returned to Thailand from home and bestowed
upon him a few New Zealand-made bars. He told me
I could tear off half of each bar and review them for the Chocolate
Republic. This Flake Luxury was among the three he was
What my friend didn't know,
what the New Zealand woman who brought him the bars might
not even know, is that the Cadbury New Zealand manufacturing operations
shuttered some time ago and all chocolate production
concentrated in Tasmania
(Australia). So this Cadbury Flake Luxury is really an
When I originally setup the
Chocolate Republic, the intention was to review only
higher-end bars. Mass-produced chocolates like Kit
Kats, Snickers, Milky Ways, and their like were not to be
covered. Recently, Aussie Dave, one of my choco
benefactors, persuaded me to review America's
Hershey bars, as they enjoy such strong international name
recognition based on the popular export of American TV shows
and movies. And I did compare a variety of Cadbury
bars, another mainstream brand, didn't I? What
was stopping me from reviewing this Australian Flake bar?
Who cares if it's not high end?
Well, you'd never guess it
wasn't high end based on its price tag. I looked up
the price on both New Zealand and Australian web sites.
Per gram, it's more expensive than Lindt, Green & Black's,
and Movenpick, all brands that supersede Cadbury Australia
on quality. As for the taste, it's great. The
Luxury is just a regular Flake bar with an extra coating of
Cadbury Dairy milk on the outside. Considering the
Flake is composed of the Dairy Milk blend anyway, the luxury
part is just a different texture of the economy-class part.
It's much like the VIP buses in Laos: you pay a
premium to take something nicer which still stops when not
full to pick up locals and their live chickens and roosters,
just like the first class buses do.
The 28% milk solid chocolate
is very smooth, and these Flake bars literally melt in your
mouth. As a decadent snack, it's amazing. I
don't remember the British bars in 1985 being this smooth.
They were grittier and the chocolate crumbled.
If this chocolate were half the price and sold at 7-11's in
Thailand, I fear I'd be a Cadbury Flake addict. At
these prices, it's a luxury to be able to buy one.
Australia Cadbury has a milk chocolate bar known as Cadbury Flake Luxury. It's flake milk chocolate enrobed in Dairy Milk chocolate. Is Australian chocolate good, asks Doug of Chocolate Republic at Doug's Republic?