/ Doug's Chocolate Republic /
Review: Movenpick Chocolate Chips
Movenpick Chocolate Chips
Posted: 10 November 2010
Another pitch perfect combination. The manufacturer must recruit ingredient proportion tasting experts. 12% chips and 3% hazelnut? Too much. 6% chips and 0.5% hazelnuts? Too few. I imagine multibillions must have been spent to get the content exactly right.
price/gram: USD 0.05
Cocoa %: 38
Some companies can do no
wrong, even if they're not really one company.
Movenpick so far is one of them.
I stayed at their hotel in
Phuket. A winner, with the best kid's club I've yet
seen in a 5-star establishment. It was so inviting
that at my age, I wanted to spend the afternoon in the Kid's
Club and experience the kiddie
attractions! I don't remember when I tried their
ice cream, but it was way above average. And in
the last month I got a chance to try three different
Movenpick chocolate bars. The
White Lemon and
Maple Walnut were
superb and unconventional combinations. The
Chocolate Chips bar is just as different and almost as good.
This bar is comprised of a
higher cocoa solid content than the milk chocolate used in
the Maple Walnut. it contains 9% chips, and the
"secret" ingredient which must give the chocolate a nuttier
flavor, 1.5% hazelnuts. The hazelnuts were also a
secret ingredient in the Maple Walnut and worked
It works here, too.
Another pitch perfect combination. The manufacturer must recruit ingredient proportion tasting
experts. 12% chips and 3% hazelnut? Too
much. 6% chips and 0.5% hazelnuts?
Too few. I imagine
multibillions must have been spent to get the content
One thing I haven't been able
to fully figure out -- yet -- is how this company works.
I originally believed that the Movenpick hotel, ice cream,
and chocolate operations were just separate branches of one
master Swiss powerhouse conglomerate that possibly also
laundered extra cash in its homeland banks. The Movenpick
Hotels & Resorts company operates close to 100 hotels in two
dozen countries. The Movenpick ice cream operation is
produced by Swiss conglomerate Nestle. They sound like
two entirely separate operations. Yet examine the logo on the chocolate bar cover
and the one for
the hotel group, and they're identical.
looks to be a simple one. Movenpick licenses the
manufacture of its chocolate to another company. Prior
to February 2008, Movenpick let German confectionary company
Katjes have the honors of packaging the cacao with the
Movenpick name. After that time, including the time
this review was written, the chocolate has been manufactured
by Halloren Schokoladenfabe AG, another German operation.
Ironic, isn't it? Famous Swiss chocolates being
manufactured by a German company. My hats go off to
the Germans on this one. They're not just behind
Mercedes, Audi, Siemens, and both world wars, they're also
invading the world with their chocolate manufacturing.
But I won't
lie. It's disturbing news to find out that Swiss
primo brand Movenpick outsources their chocolate
manufacturing. As long as Halloren can keep up the
fine work, the Chocolate Republic's ratings hold firm.
But if Halloren should get tossed to the wayside like Katjes
once the current licensing agreement expires, these
chocolates I fantasize about could be a thing of the past.
With it being more in vogue all the time to outsource to the
Orient and with labeling laws getting laxer by the day,
should any of us be surprised to have Movenpick one day
outsource the manufacture of their chocolate to China while
still being able to label the bar as Swiss chocolate?
Movenpick makes a chocolate with chocolate chips made in Switzerland that is delicious. It's a Swiss bar made
with wholesome Swiss chocolate and hazelnut. Come visit the Chocolate Republic with Doug of Doug's Republic