/ Doug's Chocolate Republic /
Review: Lotte Crunky
Posted: 19 November 2010
Was the Crunky bad? No. Not at all. It's just your typical crispy rice chocolate bar, neither far better nor far worse than what the competition is offering. Hence, the average rating.
price/gram: USD 0.025
Cocoa %: 37
conglomerate Lotte continues its long standing tradition of
mediocrity with the Crunky.
Who knows where the name came
from? On chocolate posts in forums, the unusual name
is what got the most kudos and not the quality of the
chocolate. I am submitting the possibility that the
name is a portmanteau of the words "crunchy" and "block",
but if I'm wrong about that guess, who really cares?
The Crunky bar is Lotte's
answer to Nestle's Crunch. It's crispy rice in
milk chocolate. The Crunky I purchased wasn't an
actual chocolate bar. It consisted of 8 small
individually wrapped pieces neatly placed in a box that slid
out from the box as if it were finely rolled cigarettes.
Was the Crunky bad? No.
Not at all. It's just your typical crispy rice
chocolate bar, neither far better nor far worse than what
the competition is offering. Hence, the average
rating. Were you walking around your local
grocery and you spotted a Crunky, I couldn't, in good faith,
tell you to fork out for this import when you could probably
buy as equally an average rice crispy chocolate in your
homeland. A Cadbury Golden Crisp, for example, would
trump a Crunky any day of the week.
My girlfriend's 9-yr old son loves the Crunky. I don't think he loves
Crunky so much as he loves rice crispies in his milk chocolate, and Crunky
is the only crispy rice bar he's ever sampled. These are the kinds of
consumers Lotte is shooting for, people who want a certain filling in their
bars and will buy it regardless of the quality of the chocolate.
Surprisingly, the Crunky contains 37% cocoa solids -- a cocoa mass of 24%
and cocoa butter content of 13%, putting it in the upper tiers of a milk
chocolate. This is not the compliment it could've been. The
Crunky tasted like it had cocoa solid content somewhere in the 23-27% range.
If you're on a crispy rice fix in South Korea and happen to be passing a
Family Mart or 7-11 at that exact moment, a Crunky could be just what the
doctor ordered. Don't exert the slightest effort anywhere else.
Korea is home to Lotte, a Korean conglomerate. How is Korean chocolate? Try the crunch of Crunky.
The chocolate is made with crispy rice and milk chocolate. Like rice, mates? Let the chocolate republic review it all with Doug of