/ Doug's Chocolate Republic / Review: Lotte Ghana Mild
Lotte Ghana Mild
Posted: 20 November 2010
How does Ghana Mild stack up? Let's just say it's mild on the quality.
price/gram: USD 0.023
Cocoa %: 25
Trudging along with the
Korean chocolates I picked up on a 5-day visit to Korea, I
ripped open the Ghana Mild bar made by the Korean-Japanese
mega conglomerate Lotte. This bar, like all of Lotte's
offerings, is nicely packaged -- bold fonts, cute graphics.
It's got a Korean feel to the
core. When I first visited Korea in 1993, well before
it got to its current stage of having 1.1 million foreign
residents living there, I noticed that it was cool for
manufacturers to list some kind of catchphrase or slogan
line in English. It didn't matter if the product was
to be sold only in Korea and only to Koreans. Some
sort of English text was obligatory to make the product
stand out. In '93, this text was usually grammatically
incorrect and made no sense. Since then, the grammar
has been edited, but the lines still make no sense or if
they do, they're close to meaningless.
The nation's distinctively average Cass beer reads "Ultimate refreshment
with crisp and fizzy taste." I cannot think of an American beer
manufacturer thinking this phrase so clever as to slam it on millions of
bottles of its beer. Lotte's Mild Cacao reads
"Let's feel its richness of cacao mixed with the mild taste," a phrase that barely makes sense and,
if you do happen to make sense of it, sounds utterly ridiculous.
Korean labeling laws, like American ones, do not require manufacturers to
list the cocoa solid content on the chocolate packages. Though I
bought the bar in Korea, I was able to find a smaller version of this bar on
sale in our local import supermarket in Thailand along with the
Ghana Black and the
Crunky. Now knowing the exact
cocoa solid content of these bars, I was able to make damned good educated
guesses, award-winning ones some would say, about the cocoa solid content in
the rest of my Korean collection. If I were British, such efforts
might earn me a knighthood some day.
Enough history. How does Ghana Mild stack up? Let's just say
it's mild on the quality. This being my fifth Korean bar in two days,
I realized once and for all that Korean and Japanese chocolate has a unique
slickly manufactured and clean taste I'll call the flavor of Korjap. On a
blind taste test of international chocolates, I don't think I could separate
a Meiji from a Lotte from a Glico, but I could tell you which was Korjap.
The Ghana Mild is thin, possesses a nice snap, and goes down without
complaint, but its got nothing unique whatsoever to remember it by, a
hallmark of Korjap brands. Try Ghana Mild once, and you'll think
you've already tried it.
Korea is home to Lotte, a Korean conglomerate. How is Korean chocolate? Try the mild cacao Ghana Mild.
The chocolate has mild cacao. Let the chocolate republic review it all with Doug of