/ Doug's Chocolate Republic /
Review: Orion To you
Orion To you
Posted: 20 November 2010
The verdict on Orion is the same verdict I could make about Lotte's chocolates. Or the Korean kimbaps,
the Korean car market, or the Korean television dramas. It's good and just as good as all the other choices you could pick up in
the Korean marketplace.
price/gram: USD 0.023
Cocoa %: 29*
*estimated cocoa solid percentage
Orion, the Hunter, is one of
the most recognizable constellations you see when you
gaze up into the evening skies. Unfortunately, Orion,
the chocolate manufacturer behind the To you bar, offers a
bar with a taste you're unlikely to recognize from the mass
of other Korjap chocolates you'll see on the shelves.
The To you's corny English
catchphrase on the wrapper is "Soft and rich taste
chocolate." Let me tell you that it's no softer or
richer than any other Korjap chocolate I tried over the last
week. It tasted so similar to the
Ghana Milk just before it that I guesstimated that it had to
contain around the same cocoa solid content.
Orion Confectionery Company
Ltd is one of the three largest food companies in Korea.
Lotte is one of its key competitors. One aspect of
Korean competition that you need to understand is that
Korean companies don't try to better their competition.
They try to copy them and maybe offer a price break or a
slicker-sounding ridiculous English slogan phrase. A
more outlandish name could help. Perhaps that's where
To you came from.
I'll throw one example your
way to help you understand this concept better. Korean
cuisine features its own version of the Japanese sushi roll,
known as kimbap, the rice prepared with salt and sesame oil
instead of vinegar.
Regardless of where you buy a kimbap in Korea (or even in the
Koreatown in Bangkok), the kimbaps taste almost exactly the
same. Fortunately, the kimbaps are
always acceptably tasty, which could be why no one has ever
bothered to change the formula.
That sounds a lot like Orion.
Or Lotte. Or Crown. None of these companies are redefining the Korean chocolate market. Everyone
knows the basic Korjap taste works, and no one's trying to
push beyond it.
The verdict on Orion is the
same verdict I could make about Lotte's chocolates. Or
the Korean kimbaps, the Korean car market, or the Korean
television dramas. It's good and just as good as all the other
choices you could pick up in the Korean marketplace.
Korea is home to Orion, a Korean conglomerate. How is Korean chocolate? Try the Orion To you bar.
The chocolate is standard milk chocolate. Let the chocolate republic review it all with Doug of