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Home / Doug's Chocolate Republic  /   Review: Orion To you

     
Orion To you 
Posted: 20 November 2010    5.0 
Orion Toyou The verdict on Orion is the same verdict I could make about Lotte's chocolates. Or the Korean kimbaps, the Korean car market, or the Korean television dramas. It's good and just as good as all the other choices you could pick up in the Korean marketplace.     
Avg price/gram: USD 0.023   Cocoa %: 29*  Size: 60g  Korean chocolate 
       

                *estimated cocoa solid percentage


Orion, the Hunter, is one of the most recognizable constellations you see when you gaze up into the evening skies.  Unfortunately, Orion, the chocolate manufacturer behind the To you bar, offers a bar with a taste you're unlikely to recognize from the mass of other Korjap chocolates you'll see on the shelves.

The To you's corny English catchphrase on the wrapper is "Soft and rich taste chocolate."  Let me tell you that it's no softer or richer than any other Korjap chocolate I tried over the last week.   It tasted so similar to the Ghana Milk just before it that I guesstimated that it had to contain around the same cocoa solid content. 

Orion Confectionery Company Ltd is one of the three largest food companies in Korea.  Lotte is one of its key competitors.  One aspect of Korean competition that you need to understand is that Korean companies don't try to better their competition.  They try to copy them and maybe offer a price break or a slicker-sounding ridiculous English slogan phrase.  A more outlandish name could help.  Perhaps that's where To you came from.

I'll throw one example your way to help you understand this concept better.  Korean cuisine features its own version of the Japanese sushi roll, known as kimbap, the rice prepared with salt and sesame oil instead of vinegar.  Regardless of where you buy a kimbap in Korea (or even in the Koreatown in Bangkok), the kimbaps taste almost exactly the same.  Fortunately, the kimbaps are always acceptably tasty, which could be why no one has ever bothered to change the formula.

That sounds a lot like Orion.  Or Lotte.  Or Crown. None of these companies are redefining the Korean chocolate market.  Everyone knows the basic Korjap taste works, and no one's trying to push beyond it.  

The verdict on Orion is the same verdict I could make about Lotte's chocolates.  Or the Korean kimbaps, the Korean car market, or the Korean television dramas.  It's good and just as good as all the other choices you could pick up in the Korean marketplace.  

If you liked reading this, consider savoring these reviews:
 Cadbury Orange from Canada -- 24% cocoa solids
 Cadbury Roast Almond from India -- 24% cocoa solids
 The Complete Chocolate Republic Index


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  Korea is home to Orion, a Korean conglomerate. How is Korean chocolate? Try the Orion To you bar. The chocolate is standard milk chocolate. Let the chocolate republic review it all with Doug of Doug's Republic