/ Doug's Chocolate Republic / Review: Dove Milk Chocolate
Dove Milk Chocoate
Posted: 25 November 2010
In terms of a taste strategy, the Milk's a let down. Of the four Dove chocolate bars I've tried, it's the worst of the lot. It's lower quality Chinese-made chocolate with nothing within to fool you that you're eating something halfway tasty.
price/gram: USD 0.027
Cocoa %: 29
Coming back from Korea, I
walked into a 7-11 and saw this bar staring back at me from
the shelf. The Dove Milk Chocolate bar, with 17% cocoa
mass and 12% cocoa butter.
Now you're probably asking
what's so special about a milk chocolate bar. Isn't
this like the most common bar you're going to find on a
supermarket shelf? Yeah, but not for Chinese-made
Doves sold in Thailand. 7-11's here originally
stocked just two varieties: the
Hazelnut, Almond, and
Raisin and the
Darks were added.
Lately, there's been a reversal. The newly introduced
Milk is the only Dove you can find. To find the
other Doves, you must spread your wings and go to a larger
Why the changes? Do you
need to ask me that? Economics. 7-11's
have limited shelf space and they need to put on those
shelves what consumers are most likely to buy. Bye bye
Dark, Crispy, and the fruit & nut variety, hello to the
popular Milk. I'll let you know if that sales
In terms of a taste strategy,
however, the Milk's a let down Of the four Dove
chocolate bars I've tried, it's the worst of the lot.
It's lower quality Chinese-made chocolate with nothing
within to fool you that you're eating something halfway
tasty. What I haven't considered is that this is the
consumer market Dove is shooting for. People
don't walk into a 7-11 expecting heaven sent chocolates.
They go in for a quick snack. Case in point.
Last night at 1 AM, I zipped over to 7-11 for a piece of
banana bread. Was it spellbinding? Did it
out-taste a fine bakery? Those are stupid questions.
We all know it didn't. But what spellbinding fine
bakeries do you know of that would be located 5 minutes from
your residence and open 24/7 to satisfy your craving for
In terms of taste, it's a
toss up between this bar and the
Meiji Hi Milk.
That's a surprising observation. Despite this bar
being on the high side for cheap mass-produced chocolate,
containing 20% more cocoa solids than Meiji's bar and more
cocoa solids than Dove's fruit & nut and Crispy, this Milk
bar doesn't trample the Japanese competition.
Preference on a particular day would depend on if I was
hankering for a Snickers-quality chocolate taste or a taste
of the Orient.
Dove manufactures milk chocolate bars in China for the Asian market. This is their milk bar,
their China made milk bar. It's an expansion from their ice cream Dove bar. Taste it at the chocolate republic with Doug
of Doug's Republic.