/ Doug's Chocolate Republic /
Review: Ritter Sport Whole Hazelnuts
Ritter Sport Whole Hazelnuts
Posted: 29 November 2011
This bar tasted too sweet. Ritter really isn't such a great brand. I believe they succeed in Thailand because they're able to price themselves at a local level per gram while remaining European made.
price/gram: USD 0.023
Cocoa %: 30
They say, whoever they are,
that you learn something new everyday. Yeah, that's
probably true, although they never bother to
continue saying if that new thing you learned today was
worth learning at all.
Let's take something I
learned 2 days ago when I bought this Ritter Sport Whole
Hazelnuts block. I had stopped into the 7-11 on the
way to a larger mini-mart to buy a few packs of matches and
plastic glasses for a Korean dinner party we were having
that evening. My eyes grazed across the chocolate
shelves like they always do. Was there a Ritter Sport
Nope. In its place was this Ritter Sport Whole
Hazelnuts. It cost the same, contained the same cocoa
solid content and the same percentage of hazelnuts as the
other bar had almonds (23%), and I thought it would taste
roughly the same.
Wrong. The Whole
Almond was a nice slightly above average chocolate bar
packed with almonds. This bar tasted too sweet.
Recall in my review of the
Alpine Milk that
Ritter had made this one too sweet. Each bite got
subsequently worse. Now I'm sure the base Ritter uses
for the Alpine Milk is the same one they're using for the
Whole Almonds and the Whole Hazelnuts, yet the chocolate's
overly sweet taste only seemed to come through with the
Whole Hazelnuts. I know I'm not imagining this.
Since Dietrich Edelweiss mailed me my first Whole
Almonds bar, I've purchased it again locally and felt it
still deserved the original rating I gave it. So
something else I (re)learned that day: the change of
one very simple ingredient, from an almond to a hazelnut,
can drastically alter the overall taste of the final
And how can I forget yet one
more thing I learned: Ritter really isn't such a great
brand. I believe they succeed in Thailand because
they're able to price themselves at a local level per gram
while remaining European made. The Ritter Bar appears
more expensive than the Malaysian made Von Houtens and
Cadburys, but that's only because those Asian-made brands
are packed into smaller sizes of around 40 grams, whereas
the Ritter Sport, like its European brethren, most commonly
come in 100 gram sizes. I'm supposing the Asian-made
chocolates are set to their market-clearing prices, that
locals regularly stop into the shops to buy them at those
itter deceivingly looks
expensive to the teen choco addict wandering in for a sugar
fix. But it doesn't take him long to figure out that
if he buys one Ritter and eats it to satisfy two cravings,
he's paid the same as he did for two regionally-made bars.
He gets the European "quality" for free.
I haven't been back to
Germany in twenty-one years, so I don't know where exactly
Ritter fits on the pecking order of chocolates over there.
We had a German over to our Korean dinner party and I asked
him what a Ritter Sport bar cost over there. He said
USD 1.20. I find that difficult to believe. Low
grade Hershey made bars in an equivalent 100 gram size sold
in the U.S. wouldn't sell for as cheap as $1.20. But
if we accept what he said as true, then Ritter is definitely
operating on the low end in its native land while trying to
entrance the Thais as a chic, higher quality import.
This is not unlike the policy pursued by McDonald's, Burger
King, and Kentucky Fried Chicken in Thailand, who come off
to the locals as cool foreign operations offering "imported"
food at a premium, but are, in actuality,
bottom-of-the-barrel mass food producers giving Thais heart
If you love Germany and
hazelnuts, stick to Ritter's Dark Hazelnut. Their dark
chocolate is so much better. If you hate Germany and
hazelnuts, picket the nearest German embassy and litter its
ground with hazelnuts. 10% littered hazelnut content will
Germany is home of the Ritter company, makers of adequate German chocolate. The German Ritter Sport
bar is found worldwide. Recently Doug tried the Ritter milk chocolate with whole hazelnuts. The chocolate republic
welcomed Ritter in and Doug of Doug's Republic said it was okay