/ Doug's Chocolate Republic /
Review: Godiva Milk Chocolate
Godiva Milk Chocolate
Posted: 8 January 2011
When I tasted the first bite, I knew immediately that something special was in my mouth. I've tasted many other premium brands on the Chocolate Republic, a good share of them poseurs. This was a superb milk chocolate bar, chocolatey enough, creamy enough, so unique it made a statement
price/gram: USD 0.058
Cocoa %: 31
Returning from Malaysia on
Christmas Day, I passed by the various duty-free shops
at Suvarnabhumi Airport in Bangkok. There might as
well be only one duty-free shop at Suvarnabhumi, since every
shop in operation is owned by same company, King Power.
You have got to wonder how much hand-greasing money King
Power had to shell out to the Thai Powers That Be to get
this sole concession. With one company running the
entire show, you can already guess that duty-free prices
aren't mind blowing -- in a good way. Conversely, they
are mind blowing - in a bad way. Alcohol is about the only product
you'll get for a 'deal', and that's only because non-ASEAN product
alcohol is heavily dutied in Thailand.
Let's look at the world of chocolates.
It's actually cheaper to buy a 36-piece gift box of Ferrero
Rocher at the Tesco-Lotus supermarket than it is at the King
Power duty free. I once, mistakenly, bought a Ritter
Sport Dark Almond bar at the airport. It was
cheaper at a local 7-11! A 400 gram British Cadbury
Dairy Milk runs a sky high USD 14. British retail
prices per gram in high street shops would be cheaper than
Hence, I hardly ever buy
chocolates from Suvarnabhumi. Most of the offerings
aren't premium chocolates anyway. It's M & M's,
Hershey's Miniatures, and similar low end stuff, sold at
high end prices. My girlfriend likes the Swedish Daim
chocolates and because the only other place to get them in
Thailand is at a premium import market, which amazingly
charges more per piece than the duty free, we buy these at
the airport. On this visit, another gift box caught my
Hasn't everyone heard of
Godiva? If you're deaf, it's a Belgian chocolatier
founded in 1926. The company has always marketed
itself on its chic Belgian origins, but for full
disclosure,America's Campbell Soup Company bought out the
company in 1967 and sold it to the Turkish company, Yildiz
Holding, in 2008. Belgium's Godiva is now,
technically, Turkish delight.
I'll be honest with you.
I wasn't expecting big things. The small Godiva
chocolates I tried in chocolate boxes were overrated and
overly expensive. The excellent Godiva ice creams I
used to buy during the days I lived in Calfornia weren't
manufactured by Godiva at all, but by Dreyer's, one of the
largest ice cream manufacturers in the United States.
The Godiva pack consisted of
six different bars, totaling 280 grams. The asking
price: almost USD 34. That's over 12c/gram, more
expensive than any other bar I've ever reviewed at the
Chocolate Republic. You have to remember though that
this was the asking price at Thailand's duty-free shops
renowned throughout the Kingdom for shafting consumers.
I did a search on the internet, and what came up was another
six bar gift pack, consisting of a different range of bars,
but priced at slightly more than half of my 'bargain' at the
duty-free. I have listed realistic prices per gram for
the bar on this site, not the ridiculous price I paid.
When I tasted the first bite,
I knew immediately that something special was in my mouth.
I've tasted many other premium brands on the Chocolate
Republic, a good share of them poseurs. This was
a superb milk chocolate bar, chocolatey enough, creamy
enough, so unique it made a statement, so good that if I
could buy a reasonably priced single Godiva milk chocolate
bar at the local store, I definitely would. Is it overpriced? Absolutely.
But for once in the world of chocolates, its flavor and mouthfeel live up to the
Eat enough chocolate and a surprise is bound to come along.
Godiva in Belgium makes tasty milk chocolate.
You been to Belgium? Belgian chocolate in question is the milk chocolate with high cocoa solids. Full of rich Belgian chocolate. The Chocolate Republic
goes to Yildiz to investigate. Read Doug at Doug's Republic