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Home / Doug's Chocolate Republic  /   Review: Godiva Milk Chocolate

     
Godiva Milk Chocolate 
Posted: 8 January 2011    8.0 
Godiva Milk Chocolate When I tasted the first bite, I knew immediately that something special was in my mouth. I've tasted many other premium brands on the Chocolate Republic, a good share of them poseurs. This was a superb milk chocolate bar, chocolatey enough, creamy enough, so unique it made a statement    
Avg price/gram: USD 0.058   Cocoa %: 31  Size: 49g   
       


Returning from Malaysia on Christmas Day,  I passed by the various duty-free shops at Suvarnabhumi Airport in Bangkok.  There might as well be only one duty-free shop at Suvarnabhumi, since every shop in operation is owned by same company, King Power.  You have got to wonder how much hand-greasing money King Power had to shell out to the Thai Powers That Be to get this sole concession.  With one company running the entire show, you can already guess that duty-free prices aren't mind blowing -- in a good way. Conversely, they are mind blowing - in a bad way. Alcohol is about the only product you'll get for a 'deal', and that's only because non-ASEAN product alcohol is heavily dutied in Thailand.

Let's look at the world of chocolates.  It's actually cheaper to buy a 36-piece gift box of Ferrero Rocher at the Tesco-Lotus supermarket than it is at the King Power duty free.  I once, mistakenly, bought a Ritter Sport Dark Almond bar at the airport.   It was cheaper at a local 7-11!  A 400 gram British Cadbury Dairy Milk runs a sky high USD 14.  British retail prices per gram in high street shops would be cheaper than this.

Hence, I hardly ever buy chocolates from Suvarnabhumi.  Most of the offerings aren't premium chocolates anyway.  It's M & M's, Hershey's Miniatures, and similar low end stuff, sold at high end prices.  My girlfriend likes the Swedish Daim chocolates and because the only other place to get them in Thailand is at a premium import market, which amazingly charges more per piece than the duty free, we buy these at the airport.  On this visit, another gift box caught my eye.  Godiva.

Hasn't everyone heard of Godiva?  If you're deaf, it's a Belgian chocolatier founded in 1926.  The company has always marketed itself on its chic Belgian origins, but for full disclosure,America's Campbell Soup Company bought out the company in 1967 and sold it to the Turkish company, Yildiz Holding, in 2008.  Belgium's Godiva is now, technically, Turkish delight.

I'll be honest with you.  I wasn't expecting big things.  The small Godiva chocolates I tried in chocolate boxes were overrated and overly expensive.  The excellent Godiva ice creams I used to buy during the days I lived in Calfornia weren't manufactured by Godiva at all, but by Dreyer's, one of the largest ice cream manufacturers in the United States.

The Godiva pack consisted of six different bars, totaling 280 grams.  The asking price:  almost USD 34.  That's over 12c/gram, more expensive than any other bar I've ever reviewed at the Chocolate Republic.  You have to remember though that this was the asking price at Thailand's duty-free shops renowned throughout the Kingdom for shafting consumers.  I did a search on the internet, and what came up was another six bar gift pack, consisting of a different range of bars, but priced at slightly more than half of my 'bargain' at the duty-free.  I have listed realistic prices per gram for the bar on this site, not the ridiculous price I paid.

When I tasted the first bite, I knew immediately that something special was in my mouth.  I've tasted many other premium brands on the Chocolate Republic, a good share of them poseurs.   This was a superb milk chocolate bar, chocolatey enough, creamy enough, so unique it made a statement, so good that if I could buy a reasonably priced single Godiva milk chocolate bar at the local store, I definitely would. Is it overpriced? Absolutely. But for once in the world of chocolates, its flavor and mouthfeel live up to the reputation.

Eat enough chocolate and a surprise is bound to come along. 

If you liked reading this, consider savoring these reviews:
 Frey Saveur Du Chili from Switzerland -- 55% cocoa solids
 Moonstruck Milk Chocolate Mayan from USA -- 31% cocoa solids
 The Complete Chocolate Republic Index


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The Harry Dandruff Universe

  Godiva in Belgium makes tasty milk chocolate. You been to Belgium? Belgian chocolate in question is the milk chocolate with high cocoa solids. Full of rich Belgian chocolate. The Chocolate Republic goes to Yildiz to investigate. Read Doug at Doug's Republic