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Home / Doug's Chocolate Republic  /   Review: Lindt Excellence A Touch Of Sea Salt

     
Lindt Excellence A Touch Of Sea Salt 
Posted: 23 January 2011    8.0 
Lindt Excellence Dark The sea salt crystals only comprise 2% of the bar, but you can taste them every few bites, much like you might a bite of almond or cashew nut in a nut bar. And though I find it difficult to admit this, me being a man who won't add salt to his French fries, I actually loved that unique salt flavor here.     
Avg price/gram: USD 0.035   Cocoa %: 47  Size: 100g  Swiss chocolate 
       


In an anonymous parcel meant to blow my mind were several bars.   Besides the Roasted Almond was this bar, A Touch Of Sea Salt. Yeah, I know what you're probably thinking.  What a corny name.  I can think of better ones.  How about Lindt Excellence Sea Salt Surprise or Sea Salt Subversion?

I wasn't expecting much from the name or from the chocolate itself.  All chocolate contains salt.  Actually, every processed item in modern society nowadays seems to contain salt -- and sugar.  I considered that his was just another of Lindt's savvy marketing gimmicks.  Instead of using cheap, bottom-of-the-barrel iodized salt, Lindt would substitute that with sea salt for a slightly different flavor and try to appear innovative.  

That isn't the game plan at all.  The Fleur de Sel sea salt used in this bar has such an intense flavor, that the bar's name, A Touch Of Sea Salt, winds up being an apposite one.  Sea Salt is the bar's flavor.  The sea salt crystals only comprise 2% of the bar, but you can taste them every few bites, much like you might a bite of almond or cashew nut in a nut bar.  And though I find it difficult to admit this, me being a man who won't add salt to his French fries, I actually loved that unique salt flavor here.  I loved it to the extent that I'd search this bar out again to buy it or look for other manufacturers that had a sea salt flavored bar. 

Or more precisely, a Fleur de Sel flavor.  Regular sea salt never tasted this good.  Fleur de Sel is hand-harvested off the coast of Brittany and relatively scarce.  With Lindt being the manufacturer, you'd have the right to question if this is truly traditional French fleur de sel or if the entire 2% sea salt content is comprised of this premium salt, as Lindt's game is usually to play like they're using premium ingredients while substituting cheaper ones along the way. 

All of us living in industrialized societies understand the dangers associated with high salt content.  Few of us really give a hoot.  Since we assume you also don't genuinely monitor your salt content and that you can further rationalize that sea salt is healthy for you, why not fool yourself that you're doing your body some good injecting it with antioxidants from the 'dark' chocolate and vitamins and minerals from the salt?  I remember twenty years ago how McDonald's in Sweden was heralding that McDonald's menu represented complete food groupings. It's irrelevant that McDonald's CEO Jim Cantalupo died of a heart attack at age 60 and that his successor, Charlie Bell, died of colon cancer at age 44.  These man were healthy, dammit -- well, as healthy as you're going to fool yourself you'll be on a diet of A Touch Of Sea Salt bars.

Enjoy 'em anyway.  I will! 

If you liked reading this, consider savoring these reviews:
 Godiva Dark Chocolate With 85% Ganache from Belgium -- 85% cocoa solids
 Bendicks Bitteroranges from UK -- 95% cocoa solids
 The Complete Chocolate Republic Index


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  Lindt from Switzerland manufactures dark chocolate with a touch of sea salt in Switzerland. It's a delicious Swiss bar made from Swiss chocolate. And it's got fleur de sel sea salt in it, too. The Chocolate Republic reviews it at Doug's Republic with Doug.