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Home / Doug's Chocolate Republic  /   Review: Marabou 70% Cocoa

     
Marabou 70% Cocoa
Posted: 3 February 2011    4.0 
Marabou 70% Cocoa The easiest way for me to describe Marabou's 70% Cocoa bar is to say that the front notes offer the sharp bitter 70% taste you'd expect from a dark chocolate bar, but in a diluted way.  Up against real 70% producers, this bar wouldn't even qualify for the competition.    
Avg price/gram: USD 0.028   Cocoa %: 70  Size: 30g  Swedish chocolate 
       


Moa S, kiteboarding whiz from Sweden, brought me over three Marabou chocolate bars upon request.  The first I tasted was the Polka bar, a bar that both defines Swedish tastes -- polkagris is a Swedish candy treat -- and the quality of its mainstream chocolate brand.  I've made no secret I'm fond of darker chocolate bars.   The Marabou 70% Cocoa bar was an opportunity to see how Marabou was tackling the trend of consumers wanting darker and healthier chocolates.

The Swedes love Marabou blindly and unconditionally, like a mother may love her mentally retarded child.  These same Swedes show a similar devotion to their mediocre but Sweden-defining Pripps Bl.  That second word is pronounced almost like "blow", and the beer does blow, containing the absolute minimum percentage of barley required by Swedish law. 

Marabou and Pripps have more in common than meets the eye.  Both are beloved national brands, and yet Pripps is now owned by Denmark's Carslberg.  Marabou itself was never truly Swedish apart from the factory set up outside Stockholm.  Marabou was founded by a Norwegian chocolatier, John Throne Holst, and the formula copied from his Norwegian company, Freia.   Later, Freia and Marabou merged, and U.S.-conglomerate Kraft Foods bought the combined entity out in 1993.  I wonder how many Swedes know that!   Kraft has since bought out the Cadbury brand.  At some point, the Marabou recipe may be cloned from one of the Cadbury plants. 

The easiest way for me to describe Marabou's 70% Cocoa bar is to say that the front notes offer a the sharp bitter 70% taste you'd expect from a dark chocolate bar, but in a diluted way.  Think of it this way.  70% dark chocolate has a flavor.  Pretend this flavor was distilled down to a liquid essence and you could add a drop of that essence to a cup of water to taste this magnificent dark chocolate flavor in liquid form.  Well, it would be as if a drop of that essence were added to two cups of water instead. The flavor is still there, but watered down.

I don't know which bars this 70% Cocoa competes with the on the Swedish supermarket shelves and at what price point.  I assume Marabou being intertwined with the Swedish psyche is what sells this bar.  Up against real 70% producers, this bar wouldn't even qualify for the competition. 

 

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The Harry Dandruff Universe

  Marabou makes dark chocolate like a 70% Cocoa bar. It's from Sweden. This is Swedish chocolate 70% and we go into it all at the chocolate republic with Doug of Doug's Republic.