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Home / Doug's Chocolate Republic  /   Review: Cadbury Roast Almond

     
Cadbury Roast Almond 
Posted: 25 February 2011    2.0 
Cadbury Roast Almond The Cadbury Roast Almond bar in India is an affront to the world's chocophiles. The label claims 13% almond content, half the amount of a premium brand. These puny amounts of almonds are hidden in a dairy milk chocolate blend that's so sweet and hollow tasting, you have to wonder why the Indian populace hasn't revolted yet. Oh, yeah, it's because most Indians have probably and luckily never tasted an Indian Cadbury bar since it's out of their budget.    
Avg price/gram: USD 0.016   Cocoa %: 24*  Size: 42g  Indian chocolate 
       


*Estimated cocoa solid content

Having been stabbed in the taste buds by Cadbury India with their Fruit & Nut, I was none too eager to stick this Roast Almond bar into my mouth. But a Chocolate Republic needs victims to be sampled, tasted, and reviewed, and my Australian buddy Ash was considerate enough to bring back two almond bars, knowing how much I love nuts in my chocolate. That's nuts in GOOD chocolate.  

Cadbury India does not make good chocolate. It was not good in 1995-96 during my extended trip in India, and it's not good now. Why would anyone expect it to be? Although Cadbury has had a presence in India for over 60 years, Indians as a general rule have little experience and cultural taste for chocolate. Without that history, few Indians would have sophisticated palates to appreciate fine chocolate. And fine chocolate costs money to make, and most Indians aren't swimming in cash, so why make it? As it stands, this cheapo chocolate really isn't that cheap for the average Indian. 40% of Indians live below the poverty line. The price per gram comes to the same in U.S. dollar terms as an Australian-made Cadbury, when Australians enjoy a GDP per capita 35 times that of Indians. About the only Indians who wouldn't find the Cadbury bars here expensive are the country's current 69 billionaires (in U.S. dollars), and I'd surmise if they're chocolate lovers, they're importing their chocolates.

The Cadbury Roast Almond bar in India is an affront to the world's chocophiles. The label claims 13% almond content, half the amount of a premium brand. These puny amounts of almonds are hidden in a dairy milk chocolate blend that's so sweet and hollow tasting, you have to wonder why the Indian populace hasn't revolted yet. Oh, yeah, it's because most Indians have probably and luckily never tasted an Indian Cadbury bar since it's out of their budget.  Half of the children in India are said to be underweight. If they were wolfing down Cadbury bars, they'd be waddling around with creeping obesity like American kids, all of whom put chocolate in their mouths more often than they do a toothbrush.     

This had to be the worst Cadbury bar I've ever had. The Fruit & Nut combo at least worked better together to cover up the taste of the inferior chocolate. The roasted almonds here didn't add a thing. That there seemed to be so few actually worked as a minus.  

India's growing industrial muscles might wake up the corporate manufacturing honchos at Cadbury India that, hey, the company is putting out shiite chocolate and that manufacturing processes have got to improve with better quality ingredients. That's probably wishful thinking on my part. A richer India will just put more of these crap bars into Indian mouths better able to afford them. One thing I don't see happening with India's heftier clout is Cadbury India products growing into an export market, not unless someone finds out a way to lucratively export what more commonly ends up in a landfill.

If you liked reading this, consider savoring these reviews:
 Meiji Hi Milk from Japan -- 24% cocoa solids
 Whittakers Almond Gold from New Zealand -- 33% cocoa solids
 The Complete Chocolate Republic Index


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 Cadbury makes milk chocolate in India under the name Roast Almond. Try their Roast Almond. Roast Almond is true Indian chocolate by Chocolate Republic standards. Talk to Doug at Doug's Republic.