/ Doug's Chocolate Republic /
Review: Cadbury Fruit & Nut
Cadbury Fruit & Nut
Posted: 25 February 2011
The dairy milk chocolate is too sweet, gritty, and cheap. The fruit & nuts were chopped so tiny and their quantity tasted insubstantial. This is like a samosa with a cheap wrapping filled with practically nothing.
price/gram: USD 0.016
Cocoa %: 24
*Estimated cocoa solid content
India. Land of curry,
spices, silk. But land of chocolate delights?
You've probably never heard that before.
I spent a long time in India
smack in the mid 1990's, over a year on my clock, and
Cadbury (India) bars regularly figured into my diet.
A dahl, naan, and Cadbury bar were my staples. Cadbury
had the largest chunk of the market and still does, at over
70%. I'm sure when India was finally granted
independence from Britain in 1947, Nehru, Patel,
Mountbatten, and Gandhi were munching on Cadbury bars.
Cadbury India set up formal
shop in 1948 strictly as an import operation. Cocoa
began to be cultivated by Cadbury in India in 1965. By
2015, Cadbury India wants to source all its beans in the
Indian market. The current 30% import duty on cocoa is
a real drag. All these initiatives sound noble.
Local cocoa production. From bean to bar all in India.
It's just too bad the products suck, probably because
Indians don't traditionally eat chocolate and their overall
standard of 'good' isn't that good.
I didn't realize how bad
Cadbury (India) was until I flew directly from Bombay to
Nairobi, Kenya in June 1996. On Sunday evening, I was
dining on Cadbury India; on Monday morning, Cadbury Kenya.
Back then, the two country's bars came in identical sized
packaging, but the tastes were not similar. Cadbury
Kenya remained some of the finest in the Cadbury line until
the Kenyan factory was shuttered in 2010 as part of
Cadbury-owner Kraft's efforts at low profile restructuring.
Production was focused in South Africa, and Kenya imported
its chocolates from there and Egypt.
I had another chance to grasp
how bad Cadbury India's products were when I performed a
taste test comparing Cadbury's from 5 (and eventually 7)
different nations. Only I knew which nation's bars
each participant was sampling. Cadbury India
uniformally scored at the bottom. The verdict:
India should stick to masala dosas.
And just last week, I had my
third chance to appreciate Cadbury India's inferior tastes.
An Australian friend of mine was leaving India and stopping
in Thailand for a few days to visit before heading home.
Was there anything I wanted? Well, I didn't
truly want any more Cadbury India bars in my mouth, but I
felt it was necessary to re-review them, on their own, and
see how they stacked up against the wider chocolate tasting
samples that have featured on Doug's Chocolate Republic.
If anything, they were worse than I remembered from the
taste test over a year ago.
78% of this bar is listed as
milk chocolate (17.1% of that is milk solids) and the other
22% is the fruit & the nuts, consisting of raisins (11.9%),
cashew nuts (6.7%), and apricot kernels (3.4%).
Besides the different tasting chocolate, the fruit & nut
combo here makes this a very different fruit & nut bar to
the Australian version
previously reviewed. Down Under, there are no apricots and
the nuts are almonds, not cashew nuts.
Here's the problem with this
bar in a nutshell (and a fruit peel). The dairy milk
chocolate is too sweet, gritty, and cheap. I may be
erring on the side of generosity when I estimate 24% cocoa
solids on this one. The fruit & nuts were chopped
so tiny and their quantity tasted insubstantial. This
is like a samosa with a cheap wrapping filled with
When I was in India a decade-and-a-half
ago, I noticed that the country manufactured many of the things I was familiar with in the West, under license.
The resultant products were cheaper and usually inferior to the originals. Cadbury India, with this fruit & nut bar, continues with that longstanding
tradition of Western branded locally made mediocrity.