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Review: Cadbury Silk Fruit & Nut
Cadbury Silk Fruit & Nut
Posted: 25 February 2011
The Silk Fruit & Nut does taste smoother than the silkless Fruit & Nut. It is better, no doubt, the best Cadbury India bar I've yet tasted. Cadbury India's products are subpar. Silk raises that level from subpar to average.
price/gram: USD 0.016
Cocoa %: 24*
*Estimated cocoa solid content
Thailand is famous for its
silk. So is India. But never would I have
imagined that Cadbury India was going to try to make a name
for itself with silk, too. Well, silky smooth Indian
The Cadbury silk range is
new. It was only introduced in January 2009, developed
specially for the Indian consumer. Three types
exist at present: Silk Roast Almond, Silk Dairy Milk,
and Silk Fruit & Nut. Sanjay Purohit, Executive
Director of Marketing for Cadbury India says that the Silk
brand has been formulated to cater for Indian consumers
craving smoother, creamier, and finer milk chocolate. The
Silk range appears to be Cadbury India's bid to encourage
the Indian affluent who can actually afford chocolate to finally buy locally made
nes. Per gram, the Silk clocks
in at the same price as the normal Cadbury, something I
found very surprising indeed.
The bar came wrapped with an
explanation of Cadbury India's silky smooth taste, which
bears repeating to understand Silk's objectives
At Cadbury, it has been a
constant endeavour to make the chocolate experience
exceedingly rewarding. Cadbury Dairy Milk Silk is a
child of such an endeavour. And we proudly invite you
to be a part of the wonderful 'Silk' experience.
Although Silk comes from the world of Dairy Milk, it does
display a few notable differences. A cube of Silk is
visibly dome shaped in to fit snugly in your mouth.
These contours of the cube ensure that the fine, silken
texture and creaminess of Silk never go unnoticed. And
when the finest chocolate spreads to every corner of your
mouth, caressing your senses along the way, we would have
succeeded in enhancing your Cadbury Dairy Milk experience.
The outside wrapper reads
that the bar has "the finest ground cocoa, rich creamy
texture along with the mouth-feel of the smooth chocolate
drape." I've never put chocolate drapes in my mouth to
know if that's true. Interestingly, the bar has less
of a fruit & nut mix than the
It didn't matter.
The Silk Fruit & Nut does taste smoother than the silkless
Fruit & Nut.
It isbetter, no
doubt, the best Cadbury India bar I've yet tasted.
Cadbury India's products are subpar. Silk raises that
level from subpar to average. Were I in India and
required a chocolate fix, I would reach for the Silk range
-- only the Silk range. Cadbury India still has
a lot of work ahead of it before it can boast of quality
without breaking into laughter. This Silk Fruit & Nut
shows that hope may be just on the horizon.
Cadbury makes milk chocolate in India under the name Silk Fruit & Nut. Try their Silk Fruit and Nut, so smooth.
Silk Fruit and Nut is true Indian chocolate by Chocolate Republic standards. Talk to Doug at Doug's Republic.