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Home / Doug's Chocolate Republic  /   Review: Guylian White & Hazelnuts

     
Guylian White & Hazelnuts 
Posted: 13 March 2011    2.5 
Guylian White Hazelnut Guylian delivers a bar that has no bold taste, no exceptional creaminess, and with 14% hazelnut content, not an overwhelming amount of crunchy nuttiness that can sometimes cover up a mediocre chocolate taste. The bottom line is that Guylian adds no value. What I get is Belgian "quality" white chocolate hazelnut bar better than the average schlock I can pick up in my local 7-11, but also more expensive.    
Avg price/gram: USD 0.024   Cocoa %: 28  Size: 100g  Belgium chocolate 
       


Guylian calls itself the "World's favorite Belgian Chocolates."  I can call myself the sexiest man alive.  That doesn't make it so.

Guylian has been around since 1960.  I only heard of them in the last few years because my girlfriend regularly buys their chocolate seashells as gifts.  These contain a variety of praline fillings.   The seashells are creamy and a nice after-dinner sweet when there's nothing better around, but if I were trying to source the finest chocolate, I wouldn't go near.

I didn't buy this bar either.  My girlfriend and I were at the import grocery store and, uncharacteristic for her, she was browsing through the chocolate aisles and not as a tribute to Doug's Chocolate Republic.  She's a white chocolate lover.  Seeing Guylian and white on the same label was tantamount to offering designer label handbags to her for $5.

Are you familiar with the concept of resonance, that we all vibrate at a certain frequency and then attract to us other experiences, individuals, and events vibrating at a similar frequency?   I wondered why was it that my girlfriend, a Korean, always gravitates to this overrated brand?  Doing some research online, I discovered that Guylian was sold to Lotte Confectionary, a Korean-Japanese conglomerate, for $164 million in 2008.  Guylian was just glorified Korjap chocolate masquerading under a Belgian banner!  Korjap chocolate would vibrate at the same frequency as Japanese and Korean taste buds.  Resonance was proven.  Expect to see that in a peer-reviewed journal in the not-to-distant future.

Guylian delivers a bar that has no bold taste, no exceptional creaminess, excessive sweetness, and with 14% hazelnut content, not an overwhelming amount of crunchy nuttiness that can sometimes cover up a mediocre chocolate taste.  The bottom line is that Guylian adds no value.  What I get is Belgian "quality" white chocolate hazelnut bar better than the average schlock I can pick up in my local 7-11, but also more expensive.  If you normalize the taste premium with the price premium, you're left with another average bar. 

The seashells are still a find.  The chocolate ain't great, but the seashells are pretty and make nice gifts, and no one thinks you're being cheap when you gift them a Belgian chocolate, even if it's just Guylian.  The company claims their chocolates are handmade and thus, every chocolate they produce is unique.  If uniquely average, Guylian has described their operation perfectly.     

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 The Complete Chocolate Republic Index


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  Guylian makes a white & hazelnuts bar, white chocolate with hazelnut. Belgian chocolate that is made in Belgium. Like Belgian bars? See the chocolate republic with Doug of Doug's Republic