/ Doug's Chocolate Republic /
Review: Guylian White & Hazelnuts
Guylian White & Hazelnuts
Posted: 13 March 2011
Guylian delivers a bar that has no bold taste, no exceptional creaminess, and with 14% hazelnut content, not an overwhelming amount of crunchy nuttiness that can sometimes cover up a mediocre chocolate taste. The bottom line is that Guylian adds no value. What I get is Belgian "quality" white chocolate hazelnut bar better than the average schlock I can pick up in my local 7-11, but also more expensive.
price/gram: USD 0.024
Cocoa %: 28
Guylian calls itself the
"World's favorite Belgian Chocolates." I can call
myself the sexiest man alive. That doesn't make it so.
Guylian has been around since
1960. I only heard of them in the last few years
because my girlfriend regularly buys their chocolate
seashells as gifts. These contain a variety of praline
fillings. The seashells are creamy and a nice
after-dinner sweet when there's nothing better around, but
if I were trying to source the finest chocolate, I wouldn't
I didn't buy this bar
either. My girlfriend and I were at the import grocery
store and, uncharacteristic for her, she was browsing
through the chocolate aisles and not as a tribute to Doug's
Chocolate Republic. She's a white chocolate lover.
Seeing Guylian and white on the same label was tantamount to offering designer label handbags
to her for $5.
Are you familiar with the
concept of resonance, that we all vibrate at a certain
frequency and then attract to us other experiences,
individuals, and events vibrating at a similar frequency?
I wondered why was it that my girlfriend, a Korean, always
gravitates to this overrated brand? Doing
some research online, I discovered that Guylian was sold to
Lotte Confectionary, a Korean-Japanese conglomerate, for
$164 million in 2008. Guylian was just glorified
Korjap chocolate masquerading under a Belgian banner!
Korjap chocolate would vibrate at the same frequency as
Japanese and Korean taste buds. Resonance was proven. Expect to see that in
a peer-reviewed journal in the not-to-distant future.
Guylian delivers a bar that
has no bold taste, no exceptional creaminess, excessive
sweetness, and with 14%
hazelnut content, not an overwhelming amount of crunchy
nuttiness that can sometimes cover up a mediocre chocolate
taste. The bottom line is that Guylian adds no value.
What I get is Belgian "quality" white chocolate hazelnut bar
better than the average schlock I can pick up in my local
7-11, but also more expensive. If you normalize the
taste premium with the price premium, you're left with
another average bar.
The seashells are still a
find. The chocolate ain't great, but the seashells are
pretty and make nice gifts, and no one thinks you're being
cheap when you gift them a Belgian chocolate, even if it's
just Guylian. The company claims their chocolates are
handmade and thus, every chocolate they produce is unique.
If uniquely average, Guylian has described their operation