/ Doug's Chocolate Republic /
Review: Lindt Mousse au Chocolat
Lindt Mousse au Chocolat
Posted: 13 March 2011
The bar itself was delicious. Perfect creaminess, melt-in-the-mouth texture. If Lindt had pulled all this off naturally, using fine ingredients, this bar would've scored an 8. Now I'm onto them. Lindt uses the cheapest stuff they can, adds chemicals, preservatives, and artificial flavors to doctor up their half-assed efforts at chocolatiering. This is a well done slick piece of work not unlike most politicians who make it into powerful offices -- and we all know how much integrity they have.
price/gram: USD 0.0296
Cocoa %: 36
Lindt's master chocolatiers
should be renamed masters at deception.
On Doug's Chocolate Republic,
I've given heaps of credit to Lindt. As a well
trodden mainstream brand with operations and exports all
over the world, they deliver decent quality at an affordable
price in the higher-priced chocolate bracket. You can
find better chocolates without difficulty if you look, but
these better chocolates tend to be limited to particular
locales or people with multi kilogram weighted wallets. Lindt is an affordable luxury.
I guess it all comes back to:
you get what you pay for. Lindt's affordability means
it's cutting corners. Or else the bigger operations
managers are obsessed with a bottom line that puts profits
above quality. While almost every Lindt bar I taste is
assuredly above average, I'm starting to see chinks in their
armor. Lindt's Mousse au Chocolat exposed so many
holes that if this were a wetsuit, you'd already be
Lindt describes this bar, in
English, as "Swiss dark chocolate with chocolate mousse
filling." The mousse filling, which comprises the
lion's share of this bar, is revealed to contain 36% cocoa
Sorry, Lindt. 36% isn't very dark. In fact, it's
jut a few percentage points above other company's milk
chocolate blends. Lindt never reveals directly what
the cocoa solid content of the chocolate enrobing the mousse
is. Thai labeling laws, however, require that the
cocoa mass and cocoa butter content be listed on
the wrapper on a Thai affixed sticker. This Swiss
"dark" chocolate only measures in at 30%.
And it gets worse. The
third ingredient on this bar is listed as "hydrogenated
vegetable fats." I abhor such things and go out of my
way to avoid. Hydrogenated oils are more commonly
seen in garbage fried snacks like Doritos or crackers.
Or at least they were. The public is wisening up to
the use of these trans fats and U.S. labeling laws now
require trans fats to be listed if they're above a certain
concentration, so companies are going the extra few meters to
put healthier fats in their foods. Apparently, Lindt
isn't one of them. Not only is it a frugal ploy to use
cheaper and inferior vegetable fats instead of cocoa butter,
it's even sicker that those oils are the shoddiest unhealthiest
oils around. Any TRUE premium chocolatier wouldn't go
near to adding a hydrogenated oil to their craftsmanship.
That's the kind of juvenile stunt you'd expect in a Nestle Bar or a Kit Kat.
Or Lindt, too, I guess.
The bar itself is delicious. Perfect creaminess,
melt-in-the-mouth texture. If Lindt had pulled all
this off naturally, using fine ingredients, this bar
would've scored an 8. Now I'm onto them. Lindt
uses the cheapest stuff they can, adds chemicals,
preservatives, and artificial flavors to doctor up their
half-assed efforts at chocolatiering whenever it suits them. This is a well
done slick piece of work not unlike most politicians who
make it into powerful offices -- and we all know how much
integrity they have.
For these prices, I can
afford to buy another brand that really does use the better
stuff and delivers flavors from knowledge of quality
chocolate-making, not from food science textbooks.
Lindt had me believing she was special. Now I know
she's sleeping with everyone but asking a price as if she's
exclusive. Get a stack of these only if you want to dream of
eating fine chocolate. When the time comes to actually eat fine chocolate, leave
Lindt in the dust, just like Lindt's leaving your clogged trans-fat stuffed arteries.