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Home / Doug's Chocolate Republic  /   Review: Carrefour Bio

     
Carrefour Bio 
Posted: 25 April 2011    7.0
Carrefour Bio For Thailand, or really, for any nation, the Bio is a deal for its caliber. The front note was slightly tangy. Other than that, the Bio was an inexpensive way to get yourself a higher quality cocoa fix. The bar had a nice snap, and with vanilla extract added to the ingredients, the 74% didn't come off as too bitter.  If you want to junk up and tell yourself it's not really bad for you because the junk food is organic and, even better, inexpensive, then the Carrefour Bio has your name written all over it.    
Avg price/gram: USD 0.021   Cocoa %: 74  Size: 100g   
       


Ever heard of Carrefour? I guess that depends on which country you live in.   In the U.S., Canada, and Australia, where Carrefour has no presence, citizens might think Carrefour is a brand name for apparel or cosmetics. In its home nation of France, parts of South America, China, and Southeast Asia, everyone knows it as the hypermarket chain it is. In revenue, Carrefour is the second largest retail group after Wal-Mart and third largest in profits after Wal-Mart and Tesco. In Bangkok, there are places where Tesco (through its Thai co-branded Tesco-Lotus stores) goes head to head across the street with #3 profit generator Carrefour.

It was at one of those duke-it-out points that I saw this Carrefour-branded bar on a local shelf.  Wow!   It looked environmentally sound from start to finish.   It comes in beige cardboard that looks recycled. though who knows if it really is.  And it had a friendly healthy-sounding name, too.  The Bio bar!   It was high in cacao, at 74%.  And it was certified "Agriculture Biologique," the French equivalent of organic. And incredibly, the bar was cheap. At this price per gram, the organic Carrefour Bio, with 74% cacao, was cheaper than a pesticide friendly Chinese-made Hershey bar. I grabbed it immediately.

When you buy a bar in Thailand and look on the Thai-affixed import sticker, you learn a few things about the bar that might not be present on the original label. The first is the cocoa content.   The Thai-language wrapper breaks the cocoa content down by cocoa mass and cocoa butter.  On cheaper chocolates, you'd never get these exact percentages listed on the manufacturers' labels.   In the case of the Carrefour Bio, we already knew it contained 74%; and accordingly to the Thai import label, more like 75%, with 70.63% cocoa mass and 4.17% cocoa butter.  And something else we learned was who really manufactured the bar.  Carrefour is the brand name, of course, but Carrefour, like all big retail chains trying to introduce their own brands, aren't food manufacturing facilities, are they?  They contract out specialty manufacturers to produce their branded products.  The Thai label showed that a company named Bouquet D'Or, based in Villeneuve D'Ascq, France, produced the Bio.

For Thailand, or really, for any nation, the Bio is a deal for its caliber.  The front note was slightly tangy.  Other than that, the Bio was an inexpensive way to get yourself a higher quality cocoa fix.  The bar had a nice snap, and with vanilla extract added to the ingredients, the 74% didn't come off as too bitter.   Would I buy it again?  Probably not, because the other Carrefour bar I bought, the Extra Dark, was even better.      

If you want to junk up and tell yourself it's not really bad for you because the junk food is organic and, even better, inexpensive, then the Carrefour Bio has your name written all over it.      

If you liked reading this, consider savoring these reviews:
 Lindt Mousse au Chocolat from Switzerland -- 36% cocoa solids
 Dagoba Mint from USA -- 59% cocoa solids
 The Complete Chocolate Republic Index


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  Carrefour from France makes dark chocolate that is organic (or agriculture biologique) and they call it the Bio. Do you like dark chocolate? Do you like Carrefour from France? Bouquet D'Or is at the forefront of French chocolate called the Bio. See chocolate republic with Doug of Doug's Republic