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Home / Doug's Chocolate Republic  /   Review: Carrefour Extra Dark

     
Carrefour Extra Dark 
Posted: 25 April 2011    7.5 
Carrefour Extra Dark  The Extra Dark's description on the back of the box, both in French and German, promises (in translation) to "allure you with its aromatic balance, the development of its fruity notes, and its intense African cocoa content." And it lives up to the promise.  As I write this, I'm reminded of the deal it was for the price and just may get myself back to Carrefour under the excuse of looking for new mops or detergents   
Avg price/gram: USD 0.021   Cocoa %: 72  Size: 100g   
       


Two bars caught my precious eyes that day at Carrefour.   First, the Carrefour Bio.  But even more attractively wrapped in its sharp black box and offered at the exact same price as the Bio was this second Carrefour creation, the Extra Dark.     

The Extra Dark shares the same brand name and has almost the same amount of cocoa content, but that's about it.  The Extra Dark isn't made in France, but Germany, and by a completely different company from the one manufacturing the Bio bar.  Barry Callebaut, the world's largest chocolate manufacturer, created from a merger of the Belgian company Callebaut and the French one Cacao Barry, produces this Extra Dark for Carrefour.  I debated whether France, Germany, or Switzerland should appear as the manufacturing country for this chocolate.  The Extra Dark is manufactured in Germany, but by a company headquartered in Zurich (Switzerland) and for a company headquartered in France.  In cases like these, the country of the brand name -- in this case, Carrefour -- is irrelevant, since Carrefour has nothing to do with the production of the chocolate.  Later review of the original project wrapper convinced me that Barry Callebaut's Swiss headquarters is irrelevant, too.   The Thai import sticker reveales that Barry Callebaut was the name of the "ghost writer", but the original box said it was manufactured by Stollwerck Gmbh.  Stollwerck is a German group, acquired only by Barry Callebaut in 2002.  In Kraft acquiring the Cadbury brand, it didn't automatically turn all Cadbury-manufactured chocolates into American ones.  Stollwerck had still maintained its name, identity, and factory. That made this a German chocolate bar through and through   

The Extra Dark's description on the back of the box, both in French and German, promises (in translation) to "allure you with its aromatic balance, the development of its fruity notes, and its intense African cocoa content." And it lives up to the promise.   I opened the Bio and the Extra Dark side-by-side to compare and contrast them.  The Extra Dark, with the slightly lesser cocoa content of the two, still tasted richer, with bits of cocoa bean in every bite.  Carrefour's Extra Dark is better than several well known Swiss brands I've reviewed on this site. As I write this, I'm reminded of the deal it was for the price and just may get myself back to Carrefour under the excuse of looking for new mops or detergents.

The differences between the Bio and the Extra Dark highlight how variable home-branding can be.  Today, the first is made in France by one company, the second in Germany by another.  Tomorrow, these companies may lose their contracts with Carrefour and a new Extra Dark will get manufactured by a Belgian or Swiss operator, with a very different taste.  For now, the Extra Dark will keep you in choco-heaven and leave enough in your wallet for a nice dinner.   Eat up knowing that who knows what tomorrow may bring. 

If you liked reading this, consider savoring these reviews:
 Cadbury Roast Almond from Australia -- 26% cocoa solids
 Ghirardelli Twilight Delight from USA -- 72% cocoa solids
 The Complete Chocolate Republic Index


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The Harry Dandruff Universe

  Carrefour from France makes dark chocolate that is extra dark and they call it the Extra Noir. Do you like dark chocolate? Do you like Carrefour from France? Stollwerck, part of Barry Callebaut, is at the forefront of German chocolate and makes this bar for Carrefour. See chocolate republic with Doug of Doug's Republic