/ Doug's Chocolate Republic /
Review: Carrefour Extra Dark
Carrefour Extra Dark
Posted: 25 April 2011
The Extra Dark's description on the back of the box, both in French and German, promises (in translation) to "allure you with its aromatic balance, the development of its fruity notes, and its intense African cocoa content." And it lives up to the promise. As I write this, I'm reminded of the deal it was for the price and just may get myself back to Carrefour under the excuse of looking for new mops or detergents
price/gram: USD 0.021
Cocoa %: 72
Two bars caught my precious
eyes that day at Carrefour. First, the Carrefour Bio.
But even more attractively wrapped in its sharp black box
and offered at the exact same price as the Bio was this
second Carrefour creation, the Extra Dark.
The Extra Dark shares the
same brand name and has almost the same amount of
cocoa content, but that's about it. The Extra Dark
isn't made in France, but Germany, and by a completely
different company from the one manufacturing the Bio bar.
Barry Callebaut, the world's largest chocolate manufacturer,
created from a merger of the Belgian company Callebaut and
the French one Cacao Barry, produces this Extra Dark for
Carrefour. I debated whether France, Germany, or
Switzerland should appear as the manufacturing country for
this chocolate. The Extra Dark is manufactured in
Germany, but by a company headquartered in Zurich
(Switzerland) and for a company headquartered in France.
In cases like these, the country of the brand name -- in
this case, Carrefour -- is irrelevant, since Carrefour has
nothing to do with the production of the chocolate.
Later review of the original project wrapper convinced me
that Barry Callebaut's Swiss headquarters is irrelevant,
too. The Thai import sticker reveales that Barry Callebaut was the name of the "ghost writer", but the
original box said it was manufactured by Stollwerck Gmbh.
Stollwerck is a German group, acquired only by Barry Callebaut in 2002. In Kraft acquiring the Cadbury brand, it didn't
automatically turn all Cadbury-manufactured chocolates into American ones. Stollwerck had
still maintained its name, identity, and factory. That made this a German chocolate bar
through and through
Dark's description on the back of the box, both in French
and German, promises (in translation) to "allure you with its
aromatic balance, the development of its fruity notes, and
its intense African cocoa content." And it lives up to the
promise. I opened the Bio and the Extra Dark
side-by-side to compare and contrast them. The Extra
Dark, with the slightly lesser cocoa content of the two,
still tasted richer, with bits of cocoa bean in every bite.
Carrefour's Extra Dark is better than several well known
Swiss brands I've reviewed on this site. As I write this, I'm reminded of the deal it was for the
price and just may get myself back to Carrefour under the
excuse of looking for new mops or detergents.
differences between the Bio and the Extra Dark highlight how
variable home-branding can be. Today, the first is
made in France by one company, the second in Germany by
another. Tomorrow, these companies may lose their
contracts with Carrefour and a new Extra Dark will get
manufactured by a Belgian or Swiss operator, with a very
different taste. For now, the Extra Dark will keep you
in choco-heaven and leave enough in your wallet for a nice
dinner. Eat up knowing that who knows what
tomorrow may bring.
Carrefour from France makes dark chocolate that is extra dark and they call it the Extra Noir.
Do you like dark chocolate? Do you like Carrefour from France? Stollwerck, part of Barry Callebaut, is at the forefront of
German chocolate and makes this bar for Carrefour. See chocolate republic with Doug of Doug's Republic