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Home / Doug's Chocolate Republic  /   Review: Carrefour Milk Praline

     
Carrefour Milk Praline 
Posted: 21 May 2011    7.0 
Carrefour Milk Praline I bit into while still in the checkout line at Carrefour eager to see how Carrefour pulled off a Milk Chocolate. A passable balance, but I wasn't blown away. I didn't think to myself, "Man, this is soooo good, I just have to sit down and compose my thoughts as my reality changes all around me." It was a good bar, a treat, better than nearly all the bars I could find in a 7 11, but not a superb one. At this price, it doesn't have to be superb.     
Avg price/gram: USD 0.0195   Cocoa %: 30  Size: 150g   
       


Whenever I pass through the Carrefour checkout counter nowadays, I try to grab a fresh chocolate bar to review.  The prices are right and so far, the chocolates are, too.  In Thailand, a 150 gram bar manufactured in Europe sporting a Swiss brand name will cost you more than a large beer, a plate of morning glory, and a fried rice bought in a cheap restaurant.   That's right, Sherlock.   You can have a full dinner with alcohol for less than the price of one lousy 150 gram chocolate bar.   

Then Carrefour stepped in.  They felt it just wasn't fair that the poor little Porntheps and Pornparns of Thailand were denied European chocolate taste sensations. The Thai youth deserved to stuff their faces and endure the accompanying health risks just like anyone else in the world.            

Milk Praline was my first exposure to Carrefour's world of milk chocolate.  All my other tastes were Carrefour's 70%+ chocolate blends.  Carrefour outsources this 30% cocoa base to their trusted mainstay, Bouquet D'Or, and that 30% is nothing to be ashamed about.  Almost 32% of the bar is composed of pralines. I am still getting used to the European version of a praline, which is some kind of a nut, usually hazelnut in the French of Swiss bars,  draped in caramelized sugar.  In the United States, a praline typically has pecans in it.  I still associate pralines with pecans.       

Pralines are in abundance from the first moment you unwrap the bar.  I bit into while still in the checkout line at Carrefour eager to see how Carrefour pulled off a Milk Chocolate.  A passable balance, but I wasn't blown away.  I didn't think to myself, "Man, this is soooo good, I just have to sit down and compose my thoughts as my reality changes all around me."  It was a good bar, a treat, better than nearly all the bars I could find in a 7 11, but not a superb one.  At this price, it doesn't have to be superb.  I expected more of a solid chocolatey taste from the milk chocolate, with 30% cocoa solids used.  A manufacturer like Whittakers generally uses a 33% cocoa solid for their milk chocolate bars, and that 33% tastes very substantial.   While eating this bar, it occurred to me that there's a contradiction in my chocolate expectations.   During my sampling of the Carrefour 70% and 80% bars, I was impressed that the chocolate didn't taste so bitter, that it tasted like a bar with lower cocoa solid content while still delivering the antioxidant benefits of a high cocoa solid one.  Balancing out a cocoa bean's bitterness naturally is a testament to a chocolate manufacturer's quality.  And yet when eating a bar with much lower cocoa solid content, like this one, I am impressed with the opposite.  II want the bar to taste more chocolatey than its cocoa solid content would promise.   

For an in-house store brand, Carrefour deserves respect.  In-house brands when I was a kid, if they existed, were many tiers down from respected name brands.  That's all changed today.   Big retail giants contract out with respected manufacturers to produce the house brand.  You get name brand quality (or close) at a store brand price.  Carrefour's playing the right notes to get the next generation of Thais addicted to chocolate.         

If you liked reading this, consider savoring these reviews:
 Whittakers White from New Zealand -- 28% cocoa solids
 Tesco Organic Ecuadorean 85% Plain Chocolate from UK -- 85% cocoa solids
 The Complete Chocolate Republic Index


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Voltaire Brown's Don't Travel Europe

  Carrefour from France makes milk chocolate with pralines, the Milk Praline. Do you like milk chocolate? Do you like Carrefour from France? Bouquet D'Or is at the forefront of French chocolate called the Milk Praline. See chocolate republic with Doug of Doug's Republic