/ Doug's Chocolate Republic /
Review: Carrefour Milk Praline
Carrefour Milk Praline
Posted: 21 May 2011
I bit into while still in the checkout line at Carrefour eager to see how Carrefour pulled off a Milk Chocolate. A passable balance, but I wasn't blown away. I didn't think to myself, "Man, this is soooo good, I just have to sit down and compose my thoughts as my reality changes all around me." It was a good bar, a treat, better than nearly all the bars I could find in a 7 11, but not a superb one. At this price, it doesn't have to be superb.
price/gram: USD 0.0195
Cocoa %: 30
Whenever I pass through the
Carrefour checkout counter nowadays, I try to grab a fresh
chocolate bar to review. The prices are right and so
far, the chocolates are, too. In Thailand, a 150 gram
bar manufactured in Europe sporting a Swiss brand name will
cost you more than a large beer, a plate of morning glory,
and a fried rice bought in a cheap restaurant. That's right, Sherlock.
You can have a full dinner with alcohol for less
than the price of one lousy 150 gram chocolate bar.
Then Carrefour stepped in.
They felt it just wasn't fair that the poor little Porntheps
and Pornparns of Thailand were denied European chocolate
taste sensations. The Thai youth deserved to stuff their faces and
endure the accompanying health risks just like anyone else
in the world.
Milk Praline was my first
exposure to Carrefour's world of milk chocolate. All
my other tastes were Carrefour's 70%+ chocolate blends.
Carrefour outsources this 30% cocoa base to their trusted
mainstay, Bouquet D'Or, and that 30% is nothing to be
ashamed about. Almost 32% of the bar is composed of
pralines. I am still getting used to
the European version of a praline, which is some kind of a
nut, usually hazelnut in the French of Swiss bars,
draped in caramelized sugar. In the United States, a
praline typically has pecans in it. I still associate
pralines with pecans.
Pralines are in abundance
from the first moment you unwrap the bar. I bit into
while still in the checkout line at Carrefour eager to see
how Carrefour pulled off a Milk Chocolate. A passable
balance, but I wasn't blown away. I didn't think to
myself, "Man, this is soooo good, I just have to sit down
and compose my thoughts as my reality changes all around
me." It was a good bar, a treat, better than nearly
all the bars I could find in a 7 11, but not a superb one.
At this price, it doesn't have to be superb. I
expected more of a solid chocolatey taste from the milk
chocolate, with 30% cocoa solids used. A manufacturer
like Whittakers generally uses a 33% cocoa solid for
their milk chocolate bars, and that 33% tastes very
substantial. While eating this bar, it occurred
to me that there's a contradiction in my chocolate
expectations. During my sampling of the
Carrefour 70% and
80% bars, I was
impressed that the chocolate didn't taste so bitter, that it
tasted like a bar with lower cocoa solid content while still
delivering the antioxidant benefits of a high cocoa solid
one. Balancing out a cocoa bean's bitterness naturally
is a testament to a chocolate manufacturer's quality.
And yet when eating a bar with much lower cocoa solid
content, like this one, I am impressed with the opposite.
II want the bar to taste more chocolatey than its
cocoa solid content would promise.
For an in-house store brand,
Carrefour deserves respect. In-house brands when I was
a kid, if they existed, were many tiers down from respected
name brands. That's all changed today. Big
retail giants contract out with respected manufacturers to
produce the house brand. You get name brand quality
(or close) at a store brand price. Carrefour's playing
the right notes to get the next generation of Thais addicted
Carrefour from France makes milk chocolate with pralines, the Milk Praline.
Do you like milk chocolate? Do you like Carrefour from France? Bouquet D'Or is at the forefront of
French chocolate called the Milk Praline. See chocolate republic with Doug of Doug's Republic