/ Doug's Chocolate Republic /
Review: Cadbury Old Gold
Cadbury Old Gold
Posted: 21 June 2011
Old Gold is "smooth, rich, dark chocolate that's worth its
weight in gold," according to Cadbury's marketing drivel.
Based on current gold prices, this bar should then be worth
approximately USD 4,800. Given the quality of this 'dark'
chocolate, Cadbury should count itself lucky anybody is paying over USD 2 for it.
price/gram: USD 0.022
Cocoa %: 45
Old Gold is "smooth, rich,
dark chocolate that's worth its weight in gold," according
to Cadbury's marketing drivel. Based on current gold
prices, this bar should then be worth approximately USD 4,800.
Given the quality of this 'dark' chocolate, Cadbury should
count itself lucky any anybody is paying over USD 2 for
Twice in 2009, this bar was
voluntarily recalled by Cadbury due to a "labeling
irregularity." Milk proteins may have been
present, and this isn't listed on the label. "We
are undertaking this recall as a precaution to protect
consumer safety as well as to maintain our high quality
standards," the company insisted. More rubbish.
If Cadbury truly wanted to protect consumers' safety, they'd
take this turkey off the market. High quality
standards is another corporate mantra. This is the same
company whose "high standards" involved substituting
vegetable oil for cocoa butter until Australian chocoholics
rebelled and threatened to melt a gigantic Dairy Milk bar as
an effigy in protest at Parliament House in Canberra.
he overpaid parliament members (MP's)
were prepared and brought mugs, cinnamon, nutmeg; when the
chocolate flood came, the MP's promised to slurp up every
last drop. The protesters backed down so as not to
treat their MP's to free hot chocolate, and Cadbury backed
down, too, to do itself a much needed favor
of restoring its tarnished rep by restoring the original
Dairy Milk formula.
the one for Old Gold, is the one Cadbury should've
changed. Cadbury pulls a bait-and-switch on its web site
by mentioning, on the Old Gold fact page, that dark chocolate is high in antioxidants.
Yeah, real dark chocolate is, but Old Gold doesn't really
qualify as dark chocolate. Any quality manufacturer of
dark chocolate would call a bar with 45% cocoa solid content
a bittersweet bar. Cadbury's chief competitor in the
Oceania region, Whittaker's out of New Zealand, won't
whisper the seductive words of dark unless their cocoa
solids are 62% or
only thing the Old Gold bar is high in is calories.
Old Gold just doesn't have a
very intense dark chocolate flavor. And with good
reason. It's not really dark. The
'intensity' is shown on the label. The Old Gold
comprising the base of the delicious
rum and raisin bar has only two cacao bean's worth of
intensity (37% cocoa solids) next to this three cacao bean
bar. The rum and raisin works with skimpy cocoa solids because it's the rum/raisin in
concert with the ordinary chocolate that creates the delicious flavors. The Old Gold doesn't
have allies in the form of fillings working with it.
The biggest fault of the Old
Gold isn't the weak chocolate flavor. How strong a
dark flavor can a manufacturer produce with only 45% cocoa
solids? Even if you're Rumpelstilskin, you're not
going to spin 65% flavor out of 45% solids. Old Gold
needs its reputation roasted because it's trying to pose as
a dark chocolate bar when it's not. Out of one corner
of their mouth, Cadbury hypes the bar as the healthier dark
chocolate alternative; out of the the other, they're muttering
to their accountants to keep the cocoa solids as low as
possible so as to keep the bottom line high.
No one likes an imposter.
Buy real gold, not this bar.
Cadbury makes dark chocolate in Australia under the Old Gold label. Is Old Gold worth its weight in Gold?
Old Gold isnt truly dark chocolate, not by Chocolate Republic standards. Talk to Doug at Doug's Republic.