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Home / Doug's Chocolate Republic  /   Review: Cadbury Old Gold

     
Cadbury Old Gold 
Posted: 21 June 2011    5.5 
Cadbury Old Gold Old Gold is "smooth, rich, dark chocolate that's worth its weight in gold," according to Cadbury's marketing drivel. Based on current gold prices, this bar should then be worth approximately USD 4,800. Given the quality of this 'dark' chocolate, Cadbury should count itself lucky anybody is paying over USD 2 for it.     
Avg price/gram: USD 0.022   Cocoa %: 45  Size: 100g  Australian chocolate 
       


Old Gold is "smooth, rich, dark chocolate that's worth its weight in gold," according to Cadbury's marketing drivel.  Based on current gold prices, this bar should then be worth approximately USD 4,800.  Given the quality of this 'dark' chocolate, Cadbury should count itself lucky any anybody is paying over USD 2 for it. 

Twice in 2009, this bar was voluntarily recalled by Cadbury due to a "labeling irregularity."   Milk proteins may have been present, and this isn't listed on the label.   "We are undertaking this recall as a precaution to protect consumer safety as well as to maintain our high quality standards," the company insisted.  More rubbish.  If Cadbury truly wanted to protect consumers' safety, they'd take this turkey off the market.  High quality standards is another corporate mantra. This is the same company whose "high standards" involved substituting vegetable oil for cocoa butter until Australian chocoholics rebelled and threatened to melt a gigantic Dairy Milk bar as an effigy in protest at Parliament House in Canberra.  The overpaid parliament members (MP's) were prepared and brought mugs, cinnamon, nutmeg; when the chocolate flood came, the MP's promised to slurp up every last drop.  The protesters backed down so as not to treat their MP's to free hot chocolate, and Cadbury backed down, too, to do itself a much needed favor of restoring its tarnished rep by restoring the original Dairy Milk formula.

This recipe, the one for Old Gold, is the one Cadbury should've changed.  Cadbury pulls a bait-and-switch on its web site by mentioning, on the Old Gold fact page, that dark chocolate is high in antioxidants.  Yeah, real dark chocolate is, but Old Gold doesn't really qualify as dark chocolate.  Any quality manufacturer of dark chocolate would call a bar with 45% cocoa solid content a bittersweet bar.  Cadbury's chief competitor in the Oceania region, Whittaker's out of New Zealand, won't whisper the seductive words of dark unless their cocoa solids are 62% or 72%.  The only thing the Old Gold bar is high in is calories. 

Old Gold just doesn't have a very intense dark chocolate flavor.  And with good reason.  It's not really dark.   The 'intensity' is shown on the label.  The Old Gold comprising the base of the delicious rum and raisin bar has only two cacao bean's worth of intensity (37% cocoa solids) next to this three cacao bean bar. The rum and raisin works with skimpy cocoa solids because it's the rum/raisin in concert with the ordinary chocolate that creates the delicious flavors. The Old Gold doesn't have allies in the form of fillings working with it.  

The biggest fault of the Old Gold isn't the weak chocolate flavor.  How strong a dark flavor can a manufacturer produce with only 45% cocoa solids?  Even if you're Rumpelstilskin, you're not going to spin 65% flavor out of 45% solids.  Old Gold needs its reputation roasted because it's trying to pose as a dark chocolate bar when it's not.  Out of one corner of their mouth, Cadbury hypes the bar as the healthier dark chocolate alternative; out of the the other, they're muttering to their accountants to keep the cocoa solids as low as possible so as to keep the bottom line high.      

No one likes an imposter.  Buy real gold, not this bar.     

If you liked reading this, consider savoring these reviews:
 Cadbury Silk Fruit & Nut from India -- 24% cocoa solids
 Whittakers Coconut from New Zealand -- 33% cocoa solids
 The Complete Chocolate Republic Index


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  Cadbury makes dark chocolate in Australia under the Old Gold label. Is Old Gold worth its weight in Gold? Old Gold isnt truly dark chocolate, not by Chocolate Republic standards. Talk to Doug at Doug's Republic.