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Home / Doug's Chocolate Republic  /   Review: Milka Whole Hazelnut

     
Milka Whole Hazelnut 
Posted: 2 July 2011    7.5 
Milka Whole Hazelnut Alpine milk aside, the bar is decent for a mainstream brand. Milka is like the German Hershey, and the chocolate here is a lot better than Hershey.   After eating half a bar, my taste buds vacillating between "not bad" and "this is pretty good," I finally came to terms that what I was eating was the poor man's Lindt.  
Avg price/gram: USD 0.018  Cocoa %: 30  Size: 100g  German chocolate 
       


One day in the not-to-distant future, every chocolate bar in the world will be manufactured by Kraft.  You heard it here first.  I'm flabbergasted how many brands Kraft owns.   With their purchase of Cadbury, they now own Green & Black's.  But Green & Black's is chump change  They own mediocre mainstream Swedish brand Marabou.   And when I popped this Milka bar off the shelves yesterday, I noticed Kraft also owns this popular brand in the Germanophone countries.      

Milka is a portmanteau created from the German words for milk (milch) and cocoa (kakao).   It's a good name for this company because milk chocolate variations are all they make. 

I first tried Milka back in the mid 1990's.  A German girl I was then with said they were so amazing.  I ate it and forgot about it, so my impressions weren't that high  Tasting another one yesterday, my first one in almost 16 years, I have a bit more to add on the subject.

The milk chocolate is on the sweet side.  It must be a German thing.  The Ritter Sport milk bars I've consumed were also too sweet.  Like Ritter, Milka tries to suck the Alpine imagery for all its worse.  Do the cows whose milk is used in these bars really graze upon the Alps?This being Kraft and marketing being everything, I'd say some of the milk used in this bar comes from Alpine cows.  The bar has a stamped guarantee that it's 100% alpine milk. I don't know how German food and drug labeling laws work. In the US, laws can subtly bend the standards. If a food contains less than half a gram of trans-fat (hydrogenated oil) per serving, it is considered, by American government standards, to contain 0g of trans fat. For water to be sold as distilled in the grocery store, it needn't have a pH of 7.0 or have completely undergone distillation. Only a percentage of the water needs to have been distilled to legally sell the entire water as distilled.  So if Germany has a law that any milk which contains at least 60% Alpine milk can legally be called Alpine milk, then 100% Alpen milk on a label could really just mean 100% of the legal definition of Alpine milk..     

Alpine milk aside, the bar is decent for a mainstream brand.  Milka is like the German Hershey, and the chocolate here is a lot better than Hershey.  The company is generous with the hazelnuts at 20% content, and they're not cheapening it with vegetable fats. 30% is a respectable cocoa solid percentage for a mainstream milk bar.

But the relevant question: is it good? After eating half a bar, my taste buds vacillating between "not bad" and "this is pretty good", I finally came to terms that what I was eating was the poor man's Lindt.   Milka punches above the middle on creaminess, taste, and texture.  It's a reliable performer, but you know it'll never be taking home any serious medals.


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  Milka from Germany manufactures whole hazelnut milk chocolate made from 100% alpine milk. Kraft nows own Milka. Learn a lot about stuff at the chocolate republic with Doug of Doug's Republic