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Home / Doug's Chocolate Republic  /   Review: Villars Milk Chocolate

     
Vilars Milk Chocolate 
Posted: 8 July 2011    7.5 
Villars Milk The bar is creamy, smooth, and chocolatey, a solid pick. Villars proves once again that they're like that trustworthy guy in the office, a solid performer who always gets the job done satisfactorily and on time without doing anything unexpected or innovative.    
Avg price/gram: USD 0.03   Cocoa %: 33  Size: 50g  Swiss chocolate 
       


Villars Milk Chocolate was my third experience with the Swiss operation based out of the French-speaking town of Fribourg.

When I purchased this snacking-range milk chocolate bar, I knew I'd tried Villars in my past but could not remember which bar(s) I'd purchased.  Biting into this 33% milk chocolate bar with 23% milk solids, my taste buds remembered having traversed this ground before.  That's because the praline bar I first sampled was composed of the same 33% milk chocolate base.     

The bar is creamy, smooth, and chocolatey, a solid pick.  Villars proves once again that they're like that trustworthy guy in the office, a solid performer who always gets the job done satisfactorily and on time without doing anything unexpected or innovative.  Lindt is better known but more controversial.   They make a wider range of bars, some which definitely miss, and their ingredients can be shoddy (artificial flavors, vegetable fats) for a company boasting of its premium.  Villars never boasts that they're top of the line, and they won't get you thinking they're bottom of the line either by putting in some of those dealkillers that have lessened my opinion of Lindt over time.          

Villars isn't some new posterboy for Swiss quality chocolate.  I've met those contenders, and their whole marketing campaigns are designed around the chocolate being from Switzerland.  Villars has been around since 1901 and their range of offerings appears to be much broader than what you would assume from visiting the marketplace.  Their big shtick in Switzerland nowadays is their exotic brandy and liqueur bars.  I have yet to see these bars on any Asian supermarket shelf.  It could be that after I tried these more challenging bars, I'll revise my opinion of Villars from solid co-worker to invaluable team member.  For now, I'll consider their products an old acquaintance I never mind running into.

If you liked reading this, consider savoring these reviews:
 Cavalier Dark from Belgium -- 55% cocoa solids
 Chuao Ravishing Rocky Road from USA -- 41% cocoa solids
 The Complete Chocolate Republic Index


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Fascinating Ideas You Could Care Less About

  Fribourg in Switzerland is home of the Villars company, makers of adequate Swiss chocolate. The Swss Villars Milk Chocolate is found worldwide. Recently Doug tried the Villars milk chocolate. The chocolate republic welcomed Villars milk chocolate in and Doug of Doug's Republic said it was okay