/ Doug's Chocolate Republic /
Review: Frey Raisins, Hazelnuts, and Almonds
Frey Raisins Hazelnuts and
Posted: 18 July 2011
It's an average to slightly below average bar. You eat it and you forget about it. In my case, I would've loved to forget about it but couldn't. Based on its hyped up Swiss status, its mediocrity stuck with me.
price/gram: USD 0.022
Cocoa %: 31
I'm sure you've heard the
saying over and over again that some people never learn.
I would like to fancy that I'm not one of those people, that
I do learn from my mistakes, and do my best to not make the
same ones again.
That is why the ratings on
the Chocolate Republic, as of this writing, skew higher.
A lot of the Small Guys who
should be mailing me samples of their chocolate bars aren't.
At some point, they will, and when that happens, I still
tend to think reviews will skew high because chocolate
manufacturers who know they make garbage value and/or lousy
chocolate won't dare send me a bar. It will be the
manufacturers with complete faith in their products who will
be happy to be reviewed, and that chocolate will usually be
the one with nothing to hide.
Being in Thailand, I am
limited with the brands I can select, so much of the time I
choose a new variety of a trusted brand, just like you would
as a consumer. I know this is a cop out, so from time
to time, I force myself to make a mistake again, to re-try a
different type of bar from a brand that didn't impress me
the first time around. Welcome again to Frey.
Frey boasts on their labels
that they're #1 in Switzerland. They ain't lying.
Frey is the #1 domestic producer of chocolate in
Switzerland. Big doesn't mean better.
Budweiser is the #1 beer producer in the U.S. Even
they wouldn't be so comical to say they're the best.
Frey conducts much of its sales through private label
branding. Those store brands are, I am certain,
mediocre, too, but stores can brag that they have an
inexpensive in-house, Swiss-made brand.
Impressive is that Frey uses
31% cocoa solids in a bar I picked up at 7-11. 31% is
well on the higher side for quickie stop chocolate.
What's not impressive is the taste given the 31% cocoa
solids. I initially misread the label and saw "20%
minimum in chocolate," thinking that there was only 20%
cocoa solids. Biting into this bar, you could believe
it only had 20%. That 20% actually applies to
the milk solids.
It's an average to slightly
below average bar. You eat it and you forget about it.
In my case, I would've loved to forget about it but
couldn't. Based on its hyped up Swiss status,
its mediocrity stuck with me. You can get an average
(or slightly less than average) amount of hazelnuts,
raisins, and almonds. The chocolate has a Swiss touch
with no embellishments. When the last bite has
been consumed, no impact has been made.
By that measure, it makes a
perfect in-house brand. In-house brands compete on
price. They have to be of a decent enough quality to
get customers to buy them, and that's what Frey is.
It's good enough without being anything better.
I don't know about you, but I want something with
personality. A Korjap bar like
Meiji Hi-Milk makes
more of a lasting memory than this over the long chocolate
Frey offers milk chocolate. It's Swiss chocolate from Switzerland. It's made with raisins, almonds, hazelnuts. Do you
like almonds and hazelnuts? Love the chocolate republic with Doug of Doug's Republic?