/ Doug's Chocolate Republic /
Review: Cadbury Old Gold 70%
Cadbury Old Gold 70%
Posted: 11 September 2011
The 70% Old Gold has a pronounced but not very rich dark chocolate taste. Cadbury then 'artificialized' this 70% flavor and infused its lower cocoa solid content dark bars with it to fool taste buds that these other bars were still as desirable as gold bullion.
This is why I felt like I'd tasted the Old Gold 70% before, even though I hadn't.
price/gram: USD 0.017
Cocoa %: 70
Back in July, Hilda Z from
New Zealand, a desperate gal bent on an overseas pickup (=
me) mailed me a
Cadbury Old Gold Peppermint bar, believing the bar,
through misleading labeling, to be composed of 70% cocoa
solids. She'd been had. That bar consisted of
just a 3-bean intensity and 45% cocoa solids. I used
that as a pretense to cut off all contact with her.
She remained undeterred and recently mailed me a real Old
Gold 70% bar. For the first time in all my tastings of
Old Gold, I'd be eating something that is genuinely dark. R
gold prices recently hit an all-time high in U.S. dollars.
Would Old Gold 70% hit an all-time high with my taste buds?
(Australia) doesn't have a great track record. They've
proven they're willing to cheapen their ingredients and then
they'll put spokesmen on television insisting this is what
the consumers demanded. Their credibility is shot, if
they ever had any. The brand may be an
institution for Australians and New Zealanders. It
holds no emotional memories with me, and I'm more than happy
to melt its golden reputation if that's what the brand
earlier that prior Old Gold bars, ranging from 37-45% cocoa
solids, had what I term as a hollowed out dark flavor.
It was as if the bar had been infused with an artificial
chocolate dark flavor to fool the palate that the bar was
darker than the cocoa content indicated. To more fully
understand that description you must first taste the 70% and
work backwards. The 70% Old Gold has a pronounced but
not very rich dark chocolate taste. Cadbury then 'artificialized'
this 70% flavor and infused its lower cocoa solid content
dark bars with it to fool taste buds that these other bars
were still as desirable as gold bullion. This is why I
felt like I'd tasted the Old Gold 70% before, even though I
hadn't. I had been given previews, though artificial
ones, in the less weighty Old Gold line.
got sampled just after I bit into a
Willie's Madagascan 71%.
With virtually identical cocoa content, you could taste the
superiority in every respect, from the beans to the roasting
to the manufacturing, in the Willie's bar, making Cadbury's
Old Gold 70% look like the poor man's dark buffoon it really
tourist won't journey to exotic foreign lands unless s/he's
booked a package trip with a guide. The guide creates
a buffer and shields the tourist from the unfamiliar.
Cadbury Old Gold 70% is that package trip with a guide.
It was never designed to challenge or stimulate. The
gold in question here is the cheap gold foil you see wrapped
around holiday chocolate coins. Enjoy the look while
you can. When you visit the bank to redeem its value,
you'll realize just how worthless it all is.