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Home / Doug's Chocolate Republic  /   Review: Cadbury Old Gold 70%

     
Cadbury Old Gold 70% 
Posted: 11 September 2011    6.0 
Cadbury Old Gold 70% The 70% Old Gold has a pronounced but not very rich dark chocolate taste. Cadbury then 'artificialized' this 70% flavor and infused its lower cocoa solid content dark bars with it to fool taste buds that these other bars were still as desirable as gold bullion.  This is why I felt like I'd tasted the Old Gold 70% before, even though I hadn't.   
Avg price/gram: USD 0.017   Cocoa %: 70  Size: 200g  Australian chocolate 
       


Back in July, Hilda Z from New Zealand, a desperate gal bent on an overseas pickup (= me) mailed me a Cadbury Old Gold Peppermint bar, believing the bar, through misleading labeling, to be composed of 70% cocoa solids.  She'd been had.  That bar consisted of just a 3-bean intensity and 45% cocoa solids.  I used that as a pretense to cut off all contact with her.  She remained undeterred and recently mailed me a real Old Gold 70% bar.  For the first time in all my tastings of Old Gold, I'd be eating something that is genuinely dark.   Real gold prices recently hit an all-time high in U.S. dollars.  Would Old Gold 70% hit an all-time high with my taste buds?

Cadbury (Australia) doesn't have a great track record.  They've proven they're willing to cheapen their ingredients and then they'll put spokesmen on television insisting this is what the consumers demanded.  Their credibility is shot, if they ever had any.   The brand may be an institution for Australians and New Zealanders.  It holds no emotional memories with me, and I'm more than happy to melt its golden reputation if that's what the brand deserves.

I commented earlier that prior Old Gold bars, ranging from 37-45% cocoa solids, had what I term as a hollowed out dark flavor.  It was as if the bar had been infused with an artificial chocolate dark flavor to fool the palate that the bar was darker than the cocoa content indicated.  To more fully understand that description you must first taste the 70% and work backwards.  The 70% Old Gold has a pronounced but not very rich dark chocolate taste.  Cadbury then 'artificialized' this 70% flavor and infused its lower cocoa solid content dark bars with it to fool taste buds that these other bars were still as desirable as gold bullion.  This is why I felt like I'd tasted the Old Gold 70% before, even though I hadn't.  I had been given previews, though artificial ones, in the less weighty Old Gold line. 

Poor Cadbury got sampled just after I bit into a Willie's Madagascan 71%.  With virtually identical cocoa content, you could taste the superiority in every respect, from the beans to the roasting to the manufacturing, in the Willie's bar, making Cadbury's Old Gold 70% look like the poor man's dark buffoon it really is.

Plenty a tourist won't journey to exotic foreign lands unless s/he's booked a package trip with a guide.  The guide creates a buffer and shields the tourist from the unfamiliar.  Cadbury Old Gold 70% is that package trip with a guide.  It was never designed to challenge or stimulate.  The gold in question here is the cheap gold foil you see wrapped around holiday chocolate coins.  Enjoy the look while you can.  When you visit the bank to redeem its value, you'll realize just how worthless it all is.      

If you liked reading this, consider savoring these reviews:
 Carrefour Extra Dark from Germany -- 72% cocoa solids
 Casino Dark Tanzania 85% With Split Almonds from France -- 85% cocoa solids
 The Complete Chocolate Republic Index


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