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Review:Seattle Chocolate Company San Juan Sea Salt
Seattle Chocolate Company San
Juan Sea Salt
Posted: 10 November 2011
Seattle Chocolates goes down the same cheating road with this San Juan Sea Salt as Ghirardelli did with their Sea Salt Soiree. Were the sea salted chocolate so flavorful on its own, no other fillings but sea salt would have been used.
Seattle Chocolates uses toffee. I am sure it's not even premium toffee at that
price/gram: USD 0.043
Cocoa %: 33
Everyone wants a slice of the
sea salt chocolate market nowadays. The Seattle
Chocolate Company, otherwise known as Seattle Chocolates, is
trying to carve its slice with its San Juan Sea Salt.
Just like the company's mediocre
Pike Place Espresso
bar I reviewed earlier, the Seattle Chocolate Company employs something local about the Seattle area
in the name of this bar. In this case, the name of San Juan Island, 90 km north of Seattle, is usurped to name this
American chocolate bar.
Does the sea salt in this bar
actually come from off San Juan Island? I doubt it.
Seattle Chocolates would have shouted they were using local
Seattle sea salt if this were the situation. This sea
salt coming from San Juan is about as likely as the Turkish
coffee in the Pike Place Espresso coming from the Pike Place
Seattle Chocolates is an
average chocolate company posing as a premium producer of
truffle bars, and that's probably an easier thing to pull
off in Washington than, say, New York.
I've seen a lot of this stripe since post 2000. Not
every new company can be manufacturing the finest products.
Seattle Chocolates' bars are all truffle bars. There's
a smoothness to them but the cocoa taste isn't rich.
The Pike Place Espresso bar was 53%, but didn't taste like
it. I'm not saying that flatteringly.
The ingredient list betrays
the massive corner cutting of the European chocolate Seattle
Chocolates imports, and they go down
the same cheating road with this San Juan Sea Salt as
Ghirardelli did with their Sea Salt Soiree.
Were the sea salted chocolate so flavorful on its own, no
other fillings but sea salt would have been used.
Ghirardelli distracts the taste buds with slow-roasted
almonds. Seattle Chocolates uses toffee. I
am sure it's not even premium toffee at that.
Corn syrup is used instead of pure cane sugar. Cheaper
milk chocolate is used over dark chocolate.
The bar is nicely packaged
and sports a cool name. If only you could judge a book
by its cover. The cover on this one is the best part.