/ Doug's Chocolate Republic /
Review: Moonstruck Milk Chocolate
Moonstruck Milk Chocolate
Posted: 18 November 2011
It's rare to come across a milk chocolate so creamy, with such pronounced flavor, with such a great texture. The bar is that good. I am married and my wife loves milk chocolates, so I dared to share, and she, too, loved it. I still ended up with three-quarters of the bar.
price/gram: USD 0.05
Cocoa %: 31
Moonstruck, manufacturer of
chocolates in Oregon state, featuring St. John's Bridge on
the front of every one of its bars, purveyor of chocolate
treats at a half dozen Oregon choco cafes, strikes American
chocolate gold with their Milk Chocolate.
When Burma Mike brought over
29 bars of American chocolate for the Chocolate Republic's expert
taste assessment, I wouldn't have bet that Moonstruck was
going to be coming out as a frontrunner. I can't
even be sure Moonstruck is a real manufacturer as opposed to
a chocolatier. Yep, there's a difference, as I just
found out. A manufacturer is in charge of the
full bean-to-bar process. A manufacturer sources the
beans, roasts 'em, conches 'em, tempers 'em. It
converts the beans into chocolate. A chocolatier just
fashions chocolate created by others into its own shapes,
add its own fillings, puts on its own wrapper.
Duc De Praslin and
Company are chocolatiers.
manufacturers. Without doing the research, it's too
simple to conclude the manufacturers are superior in quality.
Ghirardelli is a bean-to-bar manufacturer. So what?
Its products are average. Seattle Chocolate Company is
a chocolatier and it's average as well.
Lesson learned. A
chocolatier sourcing the best chocolate and then combining
that high quality chocolate with the best quality fillings
and other ingredients can kick the )*@$)(@ out of most
manufacturers without the need to have the full
array of chocolate-making equipment.
So is Moonstruck, based in
Portland, Oregon, a
manufacturer or a chocolatier by this definition?
Knell's Law of Omissions would suggest that Moonstruck is
just a chocolatier. If Moonstruck were bean-to-bar,
the company wouldn't hide that fact. It would be
all over their web site. That nothing is mentioned one
way or the other tells us all we need to know.
Moonstruck's key business is chocolate cafes. The
choco cafe model in Australia is thaving other quality
manufacturers make bars for the cafes, but with the cafe's
brand name on them. It looks like Moonstruck is taking
a middle ground stance. They're buying the chocolate
from somewhere else but fashioning the raw materials into
Mayan bar was
incredible. That bar, using Moonstruck's 31% milk chocolate
base, left me wondering how the milk chocolate would taste
without anything added to it. I got my chance to put that
curiosity to rest with this Moonstruck Milk Chocolate bar. Moonstruck
informs the taster in advance that "you may very well bring
romance into your life when your share your bar of
Moonstruck Milk Chocolate. Then again, you may simply
lose half a bar. Play it safe. Stash one away to
have all to yourself. Share if you dare."
It's rare to come across a milk chocolate so creamy, with
such pronounced flavor, with such a great texture.
The bar is that good. I am married and my wife
loves milk chocolates, so I dared to share, and she, too,
loved it. I still ended up with three-quarters of the
Ghirardelli should find out who Moonstruck is buying
its cacao from, stop manufacturing its own chocolate bars,
and start using the same cacao as Moonstruck.
Ghirardelli would be doing everyone a favor.