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Review: Cadbury Bourneville Hazelnut
Cadbury Bourneville Hazelnut
Posted: 21 February 2012
I will give Cadbury India credit for consistency. I first sampled their Bourneville Almond, then rinsed my my mouth of with soap. The Bourneville Hazelnut is identical in every respect. The bar back label states that the chocolate is "best before 9 months from packaging." I think they meant best thrown away. Stick to samosas and pakoras when you want to enjoy caloric foods in India.
price/gram: USD 0.018
Cocoa %: 44
Cadbury Bourneville India's
line of chocolates is identical to a chain of Indian
restaurants you find throughout Laos. It doesn't
matter which curry you order at this atrocious Indian
restaurant. They all taste the same.
The Indian Bourneville line
contains 44% cocoa solids and is billed as "dark," the same
gimmick British Cadbury pulls. The use of the name
'Bourneville' in Cadbury's dark line now mocks from India
the British town on the south side of Birmingham that the
British have already turned into a laughingstock among true
chocophiles. No chocolate tasting pro is going
to consider 44% dark -- or this bar good.
I will give Cadbury India
credit for consistency. I first sampled their
then rinsed my my mouth of with soap. The Bourneville
Hazelnut is identical in every respect. It contains
the same gritty, waxy chocolate, the same emulsifiers coded
with numbers, and the same skimpy amount of nuts (12%).
Even the same tasters notes which read "Bite into this
unique slab of chocolate and let its intense flavour notes
gradually evolve on your palate." And for those
reasons, we could give this bar no greater or lesser rating
than its redneck brother.
The most creative thing about these Indian Bourneville bars is the wrapper. The Hazelnut has red and purple associated with it, while the atrocious Almond uses a red and orange color scheme. If the best I can say about these bars is their wrapper, you know how abysmal they are.
Should we be surprised? In
the UK and India, Cadbury is a tradition. Cadbury began its
operations in India in 1948, shortly after Indian
independence. It's the brand any Indian under the age
of 70 has known since childhood. People have never
bothered to ask the question: is it any good? India
has a population of over 1.2bn people. How many of
these people have been abroad and tried better chocolate?
How many of these Indians care? With this mediocre bar
costing 80 Indian rupees, which is more than the cost of an
all-you-can-eat South Indian thali for lunch, and and an
estimated 40% of Indians living below the poverty line, I
doubt many Indians are even eating this dreck. Then again,
if only 5% of Indians consider Cadbury India fine chocolate,
that's still over 60m people snacking down on these bars,
about the entire population of the UK, enough to keep the
operation afloat. Cadbury knew what they were doing
when they set up shop in India, didn't they?
The bar back label states
that the chocolate is "best before 9 months from packaging."
I think they meant best thrown away. Stick to samosas
and pakoras when you want to enjoy caloric foods in India.