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Home / Doug's Chocolate Republic  /   Review: Butlers Butterscotch

     
Butlers Butterscotch 
Posted: 4 March 2012    5.5 
Butlers Butterscotch  For Butlers to show that they're true purveyors of happiness, they're going to have to offer some stellar milk chocolate or spellbinding butterscotch.  Butlers fails on both counts. The 32% cocoa solid milk chocolate isn't bad.  But this is supposed to be a luxury chocolate brand.  You'd better damned well deliver some luxury-tasting chocolate using primo ingredients.  
Avg price/gram: USD 0.03   Cocoa %: 32 Size: 100g   
       


Irish "luxury" chocolate manufacturer Butlers fails to impress on its second bar in the Chocolate Republic's tasting sample.   The first bar, the Mixed Berry, pleasantly distracted me because of its five different berries, giving me more than my daily dosage of Vitamin C. The average white with the superb berry mixture earned that bar high marks. 

When it comes to Butterscotch, we're back on familiar turf.  Everyone nowadays offers a Butterscotch crisp kind of bar.  For Butlers to show that they're true purveyors of happiness in the luxury segment, they're going to have to offer some stellar milk chocolate or spellbinding butterscotch.      

Butlers fails on both counts.   The 32% cocoa solid milk chocolate isn't bad.   But this is supposed to be a luxury chocolate brand.  I could see the price Aussie Dave paid for this bar, almost $6.   If someone is going to hand over that kind of dough for a 100 gram bar, you'd better damned well deliver some luxury-tasting chocolate using primo ingredients. Butlers instead delivers emulsifiers, flavourings, and hype.       

From what I could gather, expansion is the name of the game today for big bad Butlers in Ireland.  Crafting great chocolates is secondary.  Butlers wants to franchise its behind all over the world. Butlers could have exploited its Irish roots and offered Irish whiskey chocolates or Irish cream chocolates.  These chocolates have about as much originality and subtlety as an ABC Afterschool Special.      

If you liked reading this, consider savoring these reviews:
 Marabou Milk Chocolate from Sweden -- 30% cocoa solids
 Casino Dark With Bits of Cacao Bean from France -- 72% cocoa solids
 The Complete Chocolate Republic Index


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  Butterscotch from Butlers, makers of milk chocolate. Do you like Irish milk in your chocolate? Join the Chocolate Republic in the tasting of chocolates from Ireland, my man.