In this Coffee & Cocoa bar, Frey uses 30% cocoa solids mixed with 9% cocoa nibs, 2% ground hazelnuts, and 1.8% ground roasted coffee. Frey doesn't overreach with their Coffee & Cocoa bar. I'd say to the contrary that they over deliver.
price/gram: USD 0.031
Cocoa %: 30
If you believe Frey's boasts,
it is Switzerland's best selling chocolate. According
to the Association of Swiss Chocolate Manufacturers, this
boast is true. In 2009, Frey had 39% of the Swiss
market. On the back of their chocolate wrappers, they
invite the taster to "discover the secret of Switzerland's
It's not such a big secret,
and Frey isn't keeping that secret under wraps either.
Frey is #1 because it manufactures private label chocolate
for other companies. The Dutch, Scandinavians,
Germans, and Canadians all wolf down on private labels what Frey produces.
The fact that Frey does private-label manufacturing should
clue you up that they're not manufacturers of the world's
finest chocolate. Does Apple do private label
manufacturing for other computer makers? Does Bose
manufacture speakers for other companies? Does your favorite local
pizza parlor bake pizzas for your least favorite local pizza parlor?
Bu then, Frey never claimed
to make the best chocolate, did they? Their claim is
that they sell a lot of chocolate, and for such a big player
in this price segment, I can't really complain. Just
before I bit into this Coffee & Cocoa bar, I had finished the
Amadeo Solo Milk
Chocolate with Raisins. The
Polish company manufacturing that bar did the absolute
minimum to get the bar classified as milk chocolate
according to European Union rules. The Swiss don't aim
that low. In this Coffee & Cocoa bar, Frey uses
30% cocoa solids -- British chocolates skirt near 20% --
mixed with 9% cocoa nibs, 2% ground hazelnuts, and 1.8%
ground roasted coffee. The 24% milk solids, twice that
used by the aspiring Polish manufacturer, give the milk
chocolate a very creamy texture. Combined with the
cocoa nibs, roasted coffee, and creamy hazelnuts, you're in
for a very guilty pleasure.
Frey's tiramisu bar was so
bad, the Italian government almost cut off diplomatic
relations with Switzerland for placing one of Italy's
national treasures in a bad light. Frey doesn't
overreach with their Coffee & Cocoa bar. I'd say
to the contrary that they over deliver. Like many
another manufacturer, Frey could've kept the ingredient list
at ground coffee and milk chocolate. The addition of
the cocoa nibs and hazelnut pushes a slightly above average
chocolate into the more slightly above average category.
I've had worse coffee for $5
in Korea than the coffee I tasted in Frey's Coffee & Cocoa.
Next time I go to Seoul, I'll bring a few of these with me
and avoid all the local coffee shops.