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Home / Doug's Chocolate Republic  /   Review: Lindt Lindor Milk Chocolate

     
Lindt Lindor Milk Chocolate 
Posted: 23 July 2012    7.5 
Lindt Lindor Milk Chocolate Lindt's Lindor Milk comes in at the right price. The chocolate truly is "irresistibly smooth." The 18 Lindor Milk pieces melt in your mouth. They're addictive. Is Lindt diluting precious cocoa butter with vegetable fats? Hell yeah. Can you tell after Lindt's food scientists step in and adjust the recipe to cover up the cheapness? No.  If Alec Baldwin, Courtenay Cox, and Tom Hanks can be seen in public eating a Lindt bar, don't be ashamed. You can, too.    
Avg price/gram: USD 0.032   Cocoa %: 31  Size: 100g  Swiss chocolate 
       


Aaah, it must be great being a multinational operation like Lindt.   You export products all over the world and can re-interpret ingredient meanings based on the laws of the country you're exporting to.  I mean, in my parlance "m.s.g." means monosodium glutamate, a preservative is something non-essential to the food, usually unhealthy, added to increase its shelf life.  On food labels, m.s.g. can become "hydrolized vegetable protein" and a preservative can show up as "E235" or some similar meaningless designation.       

Let's take Lindt's Lindor Milk.  Where I procured it, in Bangkok, with ingredient labels designated for the Colombian and former Yugoslavian markets, the ingredients are listed as:  sugar, vegetable fats (coconut, palm kernel, palm), cocoa butter, whole milk powder, cocoa mass, lactose, skim milk powder, butterfat, emulsifier (soya lecithin), barley malt extract, and flavourings.  Sounds relatively wholesome. On Lindt Canada's web site, the ingredients appear as:  sugar, cocoa butter, coconut oil, milk ingredients, cocoa mass, palm kernel oil, lactose, palm oil, soya lecithin, barley malt extract, artificial flavour.   I learned that ingredients are listed from highest inclusion to least.  How can it be that the same bars, both made in Switzerland, have different ingredient listings?  In my bar, there are more vegetable fats than cocoa butter, a sure sign of an inferior chocolate.  On the Canadian label, cocoa butter is listed before the vegetable oils.  Butter fat shows up on the Colombian label, not on the Canadian.  'Flavourings' in Bogota turn into 'artifical flavour' in Toronto.

Do I think the bars are exactly the same?  Of course.  They just don't seem exactly the same. That's the whole idea behind marketing, is it not?

Lindt's Lindor range is a real accomplishment in flavor and texture.  The Lindor White and Lindor Dark I reviewed were exquisite in taste and I reviewed them as such.  Were as I diligent about dissecting the ingredients, I may have been tempted to rip Lindt a new one.  But as I discussed in my review of Lindt's Dark Hazelnut, my problems with Lindt stem from their incongruent status as mainstream chocolatier and gourmet chocolate maker.  Lindt would like the public to believe they're in the gourmet range, though price and lower quality ingredients firmly put them in the mainstream.  My gripe with Lindt then is with their marketing, but how can I dock Lindt points when all multinational corporations do the same thing, glorifying mundane products with superlatives?        

Lindt's Lindor Milk comes in at the right price.  The chocolate truly is "irresistibly smooth."  The 18 Lindor Milk pieces melt in your mouth.  They're addictive.  Is Lindt diluting precious cocoa butter with vegetable fats?  Hell yeah.  Can you tell after Lindt's food scientists step in and adjust the recipe to cover up the cheapness?  No.  So what was it I was complaining about?       

Lindt is like Absolut Vodka.  Marketing prowess put the brand name on everyone's lips.  Neither is the finest in its food category.  Does it matter?  I'm sipping a vodka tonic right now made with Absolut Mandarin. Lindor Milk titilates the taste buds.  If Alec Baldwin, Courtenay Cox, and Tom Hanks can be seen in public eating a Lindt bar, don't be ashamed.  You can, too.   

If you liked reading this, consider savoring these reviews:
 Valrhona Abinao from France -- 85% cocoa solids
 Ikea Milk Chocolate Hazelnut from Sweden -- 30% cocoa solids
 The Complete Chocolate Republic Index


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  Lindt offers up Lindor milk chocolate from Switzerland. It's a Swiss bar and 100% Swiss chocolate. The chocolate republic talks all about it with Doug at Doug's Republic