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Home / Doug's Chocolate Republic  /   Review: Ikea Dark Chocolate

     
Ikea Dark Chocolate 
Posted: 25 October 2012    6.5 
Ikea Dark Chocolate from Sweden Ikea's 60% Dark Chocolate, very simply packaged in a dark brown wrapper with the word dark chocolate translated into various languages, is something to write to perhaps a Facebook friend about.  The bar winds up comparable to other tasty in-house brands I've sampled from Big C, Carrefour, and Tesco, all similarly using some German or French manufacturer to execute.    
Avg price/gram: USD 0.01   Cocoa %: 60  Size: 100g   
       


The last and only time I set foot in an Ikea, I was outfitting a tiny subletted room in Stockholm, Sweden.  Sweden is where Ikea was founded in 1943.  Almost a year ago to the day, Ikea opened up its first store in Bangkok, part of a wider Asian expansion that's been going on over the last decade.     

My family got a chance to visit the new store on the way back from a vacation a few days ago.  We had rented a car and my wife remarked that it would be a good time to load up on some of the inexpensive household items Ikea is known to hawk.  Little did I know that Ikea would also be selling European chocolates at stellar prices.      

See, outside all the tills at any Ikea store are refreshment stands and a Swedish grocery store selling specialties of Sweden, things like lingon jams, Swedish meatballs, crackers, and chocolates.  As of 2008, as Ikea's worldwide presence grew markedly, Ikea stopped stocking well known Swedish brand names such as Cloetta, Abba, Kalle, and Goteborgskex in their grocery.  Their official claims for doing so were to control the recipes and quality.   We know the real reason, don't we?  There were bigger profits to be had selling self-branded items.   This move effectively ousted Marabou, Sweden's best known chocolate brand, off the Ikea shelves, saving countless lives.        

I doubt anyone noticed.  Outside Sweden, no one has heard of Marabou, and after tasting it, no one should care.  I had the chance to re-try Marabou bars a year-and-a-half ago when the then girlfriend, now wife, of a kiteboarding ace brought back a few Marabous from Sweden for me to try.   Now owned by Kraft, Marabou bars are nothing to fax Sweden or your grandmother about.         

On the other hand, Ikea's 60% Dark Chocolate, very simply packaged in a dark brown wrapper with the word dark chocolate translated into various languages, is something to write to perhaps a Facebook friend about.  Ikea outsources the production to some unnamed German manufacturer. Any country in the European Union must count as Sweden as far as Ikea is concerned.  Is it a dark chocolate bar that will rock your world?  No.  But neither would a Ritter Sport, and the prices Ikea is charging -- slightly more than USD 1 but for a large 100 gram bar -- it ends up cheaper and better for the palate to get your hands on an Ikea Dark Chocolate.   The bar winds up comparable to other tasty in-house brands I've sampled from Big C, Carrefour, and Tesco, all similarly using some German or French manufacturer to execute.        

It's probably a big stretch for Ikea to call this "Swedish chocolate." The Thais scooping these into their grocery carts didn't mind.  And neither should you.  If these show up at 7 11 at the same prices, say sayonara to those Meiji bars   

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  Ikea from Sweden now manufacturers its own chocolate. Ikea likes it dark. This dark chocolate, known as Swedish chocolate, is made by a German company.