Doug's Republic chocolate

   print this page   email this page   bookmark this page  subscribe to this site with an RSS feed  Feedburner Link

Bookmark and Share                                                            

 
Doug's Republic Home
Doug's Travel Stuff
Doug's Beer Republic
Doug's Chocolate Republic
- Chocolate Republic Homepage
- Overview
- Ratings Explained
- Big Guys vs Small Guys
- Chocolate Republic TV
- Search By Chocolate Bar Specs

Contact
Fair dinkum, mate. Keywords1

Home / Doug's Chocolate Republic  /   Review: Ikea Milk Chocolate Hazelnut

     
Ikea Milk Chocolate Hazelnut 
Posted: 25 October 2012    6.5 
Ikea Milk Chocolate Hazelnut from Sweden With 30% cocoa solids and 12% hazelnut content, Ikea's Milk Chocolate Hazelnut is already batting at a better average than most of the mainstream milk chocolate hazelnut bars I've tried.  That said, there was nothing especially distinctive about the milk chocolate here.    
Avg price/gram: USD 0.01   Cocoa %: 30  Size: 100g   
       


On a recent trip to Bangkok's Ikea, my second trip to an Ikea in my entire life, I lucked upon Ikea's new chocolate range, available at bargain basement prices.  Honestly, bars at these sizes, made in Europe, would cost at least twice the price if found in any of the popular grocery stores in Thailand which local Thais frequent.         

I first tucked into Ikea's Dark Chocolate, a very satisfactory offering for the money that would satisfy any chocophiles chocolate fix. By the time we drove home from Ikea, I had already unwrapped this Milk Chocolate Hazelnut bar, too, and consumed it as we set up all the new lamps and put away all the kitchen utensils we'd just purchased at Ikea.         

With 30% cocoa solids and 12% hazelnut content, Ikea's Milk Chocolate Hazelnut is already batting at a better average than most of the mainstream milk chocolate hazelnut bars I've tried.  That said, there was nothing especially distinctive about the milk chocolate here.  The German manufacturer behind this bar did not push the envelope, but that was not the intention.  The objective was to offer "Swedish chocolate" (or more accurately, European Union chocolate) to the masses at affordable prices.  Mission accomplished.  Without looking too far or too hard, you could easily find better chocolate -- Swiss Gold Milk Hazelnut from Lindt anyone -- but you'll pay two-and-a-half times the price for it.  There must truly be new suckers born every minute because I noticed someone on Amazon vending this bar for close to $8 apiece whereas the U.S. version of the Ikea website is selling these for $1.59.

Ikea knows who their market is.  No one is mail ordering the Milk Chocolate Hazelnut.  The consumers are customers dropping these bars into their shopping carts just before they exit an Ikea store. And with plenty of Ikea customers and a stellar price, I can envision a lot of happy snackers gobbling down one of these as they stuff their newly bought goose feather pillows into a pillowcase while reclining on one of their new Ikea chairs.          

If you liked reading this, consider savoring these reviews:
 Green & Black White from UK -- 30% cocoa solids
 Meiji Hi Milk from Japan -- 24% cocoa solids
 The Complete Chocolate Republic Index


Doug's Republic chocolate


 

Copyright © 2009-2017. All Rights Reserved.

  



 
The Busy Person's Guide To Insanely Interesting Beer Bullshit

  Ikea from Sweden now manufacturers its own chocolate. Ikea likes it with milk. This milk chocolate with many a hazelnut, known as Swedish chocolate, is made by a German company.