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Home / Doug's Chocolate Republic  /   Review: Heidi Milk & Almonds

     
Heidi Milk & Almonds 
Posted: 6 May 2013    4.0 
Heidi Milk & Almonds from Romania There's nothing special about the Heidi cocoa solid content at 30% or the milk chocolate taste in general.   The resultant taste is like something slightly above average that you'd get at 7 11.   Overall, Heidi is an average-made chocolate, albeit with generous fillings, selling for premium Swiss chocolate prices.    I guess that's not much different than most of the fashion items trendy women lust after.     
Avg price/gram: USD 0.041   Cocoa %: 30  Size: 100g   
       


Long time, no hear from the Chocolate Republic. Good reason, too.  In the last few months, I just haven't been able to get my hands on enough unusual and different chocolate brands to be worth my while to review.  Sure, I could review a brand that's already up here, but with with almonds instead of hazelnuts, but frankly (non-existent) fans out there, what's the point?  The newly reviewed bar wouldn't taste a whole lot different from the old.            

I stumbled upon the Heidi brand as my wife and I were visiting the local gourmet import shop.  My criteria for selecting Heidi was very, very simple.  Heidi was manufactured in Romania, a country which doesn't yet feature on the Chocolate Republic, and it was a chance to review a new bar after an overlong hiatus.        

A quick visit to Heidi's web site convinces you you're not in the presence of greatness. They're very generous with the generalities:  "Heidi Chocolat is at present one of the top chocolate brands in selected premium chocolate markets worldwide and is present in 45 markets throughout 6 continents."  You learn absolutely nothing from that statement while, at the same time on a superficial level, there are enough very feeble hints of exaggerated greatness.  6 continents?  45 markets?  Heidi's could have their bar sold in a flea market in Melbourne by a Romanian immigrant and that would cover an entire continent and count as one market.        

There are more hints of half-assedness.  The Laderach Group owns the company, and the site isn't shy about telling you that Laderach is a Swiss chocolatier.  Let's call this a lie of suggestibility.  You immediately assume this must be Swiss chocolate, and yet I'd already seen the label and knew Heidi was manufactured in Romania.  Fine Swiss chocolatiers "constantly expanding to new territories throughout the world," as the web site announces, wouldn't be outsourcing production of exquisite chocolate to Romania.  And if they were, they'd come with some marketing spiel why Romania is such a superb center for chocolate manufacturing:  the climate is ideal for cacao, the people have a long tradition of chocolate snacking, gypsies and cacao are like peanuts and butter, etc.  It's not important if any of the justifications are true.         

Yet on the back wrapper, Heidi won't even come clean it's made in Romania.  Instead, it says the bar is made in the European Union. You have to read a little further to see Romania mentioned.         

So how does this Romanian chocolate with whole caramelized almonds stack up?  Is this a bar the former Commie dictator Nicolae Ceausescu would be proud to claim as Romania's own?  Or would he hang those responsible for its creation, much like he was hung in 1989?      

There's nothing special about the Heidi cocoa solid content at 30% or the milk chocolate taste in general.   It is a refreshing change to see the bar packed with almonds at 20% concentration.  Too many other brands skimp.  The resultant taste is like something slightly above average that you'd get at 7 11.  But hey, don't we have Ritter bars for that?  And a Ritter almond bar, much better than this one, costs half the price.          

Overall, Heidi is an average-made chocolate, albeit with generous fillings, selling for premium Swiss chocolate prices. I guess that's not much different than most of the fashion items trendy women lust after.   

If you liked reading this, consider savoring these reviews:
 Hachez Cocoa de Maracaibo from Germany -- 55% cocoa solids
 Cavalier Milk from Belgium -- 37% cocoa solids
 The Complete Chocolate Republic Index


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