There's nothing special about the Heidi cocoa solid content at 30% or the milk chocolate taste in general.
The resultant taste is like something slightly above average that you'd get at 7 11.
Overall, Heidi is an average-made chocolate, albeit with generous fillings, selling for premium Swiss chocolate prices.
I guess that's not much different than most of the fashion
items trendy women lust after.
price/gram: USD 0.041
Cocoa %: 30
Long time, no hear from the
Chocolate Republic. Good reason, too. In the last few
months, I just haven't been able to get my hands on enough
unusual and different chocolate brands to be worth my while
to review. Sure, I could review a brand that's already
up here, but with with almonds instead of hazelnuts, but
frankly (non-existent) fans out there, what's the point?
The newly reviewed bar wouldn't taste a whole lot different
from the old.
I stumbled upon the Heidi
brand as my wife and I were visiting the local gourmet
import shop. My criteria for selecting Heidi was very,
very simple. Heidi was manufactured in Romania, a
country which doesn't yet feature on the Chocolate Republic,
and it was a chance to review a new bar after an overlong
A quick visit to Heidi's web
site convinces you you're not in the presence of greatness.
They're very generous with the generalities: "Heidi
Chocolat is at present one of the top chocolate brands in
selected premium chocolate markets worldwide and is present
in 45 markets throughout 6 continents." You learn
absolutely nothing from that statement while, at the same
time on a superficial level, there are enough very feeble
hints of exaggerated greatness. 6 continents? 45 markets?
Heidi's could have their bar sold in a flea market in
Melbourne by a Romanian immigrant and that would cover an
entire continent and count as one market.
There are more hints of half-assedness.
The Laderach Group owns the company, and the site isn't shy
about telling you that Laderach is a Swiss chocolatier.
Let's call this a lie of suggestibility. You
immediately assume this must be Swiss chocolate, and yet I'd
already seen the label and knew Heidi was manufactured in
Romania. Fine Swiss chocolatiers "constantly expanding
to new territories throughout the world," as the web site
announces, wouldn't be outsourcing production of exquisite
chocolate to Romania. And if they were, they'd come
with some marketing spiel why Romania is such a superb
center for chocolate manufacturing: the climate is
ideal for cacao, the people have a long tradition of
chocolate snacking, gypsies and cacao are like peanuts and
butter, etc. It's not important if any of the
justifications are true.
Yet on the back wrapper,
Heidi won't even come clean it's made in Romania.
Instead, it says the bar is made in the European Union. You
have to read a little further to see Romania mentioned.
So how does this Romanian
chocolate with whole caramelized almonds stack up?
Is this a bar the former Commie dictator Nicolae Ceausescu
would be proud to claim as Romania's own? Or would he
hang those responsible for its creation, much like he was
hung in 1989?
There's nothing special about
the Heidi cocoa solid content at 30% or the milk chocolate
taste in general. It is a refreshing change to
see the bar packed with almonds at 20% concentration.
Too many other brands skimp. The resultant taste is
like something slightly above average that you'd get at 7
11. But hey, don't we have
Ritter bars for that? And a Ritter almond bar,
much better than this one, costs half the price.
Overall, Heidi is an
average-made chocolate, albeit with generous fillings,
selling for premium Swiss chocolate prices. I guess that's not much different than most of the fashion items trendy women lust after.